A Marmita is a food delivery service that allows workers to receive a delicious meal at their workplaces
- Lisboa, Portugal
Categories: Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
A Marmita has provided delicious meals, designed by a Chef, to nearly 23,000 workers at their offices in the Lisbon area. It starts by having a user-friendly website that allows customers to order their favorite dishes (from a large range of options - 20+ per day) and then delivers during the morning at the offices around the Lisbon area.
The company aims to provide an efficient way, both concerning cost (cheapest option in the market) and time (no time wasted in food court lines'), for busy workers to get a balanced meal and spend their free time on any other activity.
The next step is to improve the ERP/CRM systems, develop a mobile app and invest in marketing to allow:
- Real-time orders (currently the customer has to order in the previous day);
- Better segmentation of campaigns (proven to have huge impact on sales);
- Nutritional advice for customers (to improve their health).
The company has important certifications like ISO 22000 and ISO 9001.