Written by Tessa Bryant, PR Manager at Seedrs.

As a startup founder, you start with a blank slate and no brand awareness when you think about designing a PR strategy for the first time; quite the daunting task compared to the relative comfort of structured digital channels with a clear ROI.

Although a challenge, starting from square one is an incredibly exciting and unique opportunity to both forge your brand’s reputation and grow your business. Indeed, with an effective PR strategy you can:

  • Build a brand with a strong narrative and powerful story.
  • Get reach and awareness on a far greater scale than paid channels.
  • Be prepared both for when you hit stormy seas, and need to capitalise on media opportunities.

So, Where do You Start?

At Seedrs, we’ve created a 4 part guide for you, to help you plan your entire PR strategy. Inside the manual, you’ll find:

  1. The Basics
    • What is PR?
    • Asking the right questions
    • Building your narrative
    • Communicating your brand
    • Brand guardianship
    • How do you engage in PR?
  2. Outreach
    • Finding the right publication
    • Finding the right journalist
    • Planning your outreach
    • Actioning your outreach
  3. Press Releases and Pitching To Journalists
    • Paragraph structure
    • Notes to Editors
  4. How to Find Your Story