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AdLaunch

Follow-on

AI powered video ad creation made easy! AdLaunch enables businesses to create videos in seconds.

EIS

Location
London, United Kingdom
www.adlaunch.com

Categories: SaaS/PaaS Digital B2B

Investment
sought:
£50,002
Equity
offered:
3.45%
Funded 14 Feb 2019
Investment
amount:
£189,641
Valuation
(pre-money):
£1,401,229

Team

Idea

Adlaunch product laptop photo

Introduction

AdLaunch is an easy way to create promotional videos. We combine AI powered video generation technology with high quality curated content.

Since our last funding round we have successfully launched our video creation service, gaining over 3,000 users from 99 countries worldwide. This shows that there is strong growing need for easy digital video creation.

Our vision is to become the easiest way for businesses to create good quality video ads for social media. AdLaunch combines patent pending AI powered video generation technology, with curated good quality stock footage, photos and music.

Adlaunch video generation.006

By 2019, 80% of all internet traffic will be in video format (Cisco). Naturally, a large portion of this content is expected to be commercial marketing videos.

Intended impact

AdLaunch has received £145 000 in state subsidised R&D loan funding to further develop its AI powered video generation technology and grow its marketing in the United States and United Kingdom.

We will use the proceeds to hire two software developers to accelerate our product development, license 10,000 video stock footage library and scale our Google Ads and Facebook advertising.

Adlaunch users globally

We aim to have 10,000 users by July 2019.

Substantial accomplishments to date

Imac mockup 11 2018 w glare 1

Our milestones for the past 18 months include:

1. Patent pending AI powered video generation - which is, to our knowledge, a first of its kind in the world. This will give us a big advantage over the competition.

2. Our user base has grown significantly. AdLaunch intend to have 10,000 users by summer 2019.

3. And AdLaunch is not about to slow down either, we are acquiring new users organically from around the world. There are now registered AdLaunch users from 99 countries.

4. Two tranches of business angel investment from UK based investors.
Business Finland government grant €49,800 for researching AI and image recognition features in developing better video ads.
Participation in the Collider ad tech startup accelerator in London 2017.
€49,900 startup grant from Business Finland.

5. Third prize winner at Slush 100, one of Europe's biggest startup pitching event.

Adlaunch pricing tiers 2019

https://youtu.be/bBG-fUKZax8?t=47s

Monetisation strategy

SaaS subscription service with multiple tiers. We intend to implement a premium tier costing £150 per month with premium stock footage and music tracks. Basic tier starting from £39 per month.

Use of proceeds

AdLaunch has participated in soft landing programs, for example in Beijing for Comb+ SinoTrack.

We have budgeted to spend the proceeds of our Seedrs campaign in the following way:

- Product development: 55% (further development of AI features, automatic video generation and licensing 10000 stock footage video clips).

- Advertising and marketing: 35% (Scaling AdWords and Facebook advertising, content marketing, and improving online sales funnel).

- IP protection: 10% (applying for EU IPO and UI design protection).

Idea

Adlaunch product laptop photo

Introduction

AdLaunch is an easy way to create promotional videos. We combine AI powered video generation technology with high quality curated content.

Since our last funding round we have successfully launched our video creation service, gaining over 3,000 users from 99 countries worldwide. This shows that there is strong growing need for easy digital video creation.

Our vision is to become the easiest way for businesses to create good quality video ads for social media. AdLaunch combines patent pending AI powered video generation technology, with curated good quality stock footage, photos and music.

Adlaunch video generation.006

By 2019, 80% of all internet traffic will be in video format (Cisco). Naturally, a large portion of this content is expected to be commercial marketing videos.

Intended impact

AdLaunch has received £145 000 in state subsidised R&D loan funding to further develop its AI powered video generation technology and grow its marketing in the United States and United Kingdom.

We will use the proceeds to hire two software developers to accelerate our product development, license 10,000 video stock footage library and scale our Google Ads and Facebook advertising.

Adlaunch users globally

We aim to have 10,000 users by July 2019.

Substantial accomplishments to date

Imac mockup 11 2018 w glare 1

Our milestones for the past 18 months include:

1. Patent pending AI powered video generation - which is, to our knowledge, a first of its kind in the world. This will give us a big advantage over the competition.

2. Our user base has grown significantly. AdLaunch intend to have 10,000 users by summer 2019.

3. And AdLaunch is not about to slow down either, we are acquiring new users organically from around the world. There are now registered AdLaunch users from 99 countries.

4. Two tranches of business angel investment from UK based investors.
Business Finland government grant €49,800 for researching AI and image recognition features in developing better video ads.
Participation in the Collider ad tech startup accelerator in London 2017.
€49,900 startup grant from Business Finland.

5. Third prize winner at Slush 100, one of Europe's biggest startup pitching event.

Adlaunch pricing tiers 2019

https://youtu.be/bBG-fUKZax8?t=47s

Monetisation strategy

SaaS subscription service with multiple tiers. We intend to implement a premium tier costing £150 per month with premium stock footage and music tracks. Basic tier starting from £39 per month.

Use of proceeds

AdLaunch has participated in soft landing programs, for example in Beijing for Comb+ SinoTrack.

We have budgeted to spend the proceeds of our Seedrs campaign in the following way:

- Product development: 55% (further development of AI features, automatic video generation and licensing 10000 stock footage video clips).

- Advertising and marketing: 35% (Scaling AdWords and Facebook advertising, content marketing, and improving online sales funnel).

- IP protection: 10% (applying for EU IPO and UI design protection).

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.