With AdLaunch's patented video creation technology users can create videos in seconds.
|Location||Lymington United Kingdom|
|Sectors||SaaS/PaaS Digital B2B|
|Incorporation date||28 Nov 2016|
- Patented AI powered video generation technology
- 11,000 users in over 130 countries worldwide
- 1.4 million pre-licensed HD videos and high quality photos
- Realtime preview and editing of videos in your browser
AdLaunch aims to be the fastest video maker online. Our vision is to become synonymous with easily creating data driven video ads and video campaigns. We will achieve this with our easy to use, online service for automatically creating video content. AdLaunch aims to be an equivalent of a data driven “website builder” for video ads. By utilising AI and image recognition we can help the user create videos that have the most impact. This is what - at the end of the day all marketers hope to generate. Our patented automatic video generation technology which enables our users to create videos just by typing keywords of the desired video footage.
But, this is only the start: Adlaunch aims to own the IP for automatic video generation that can create videos based on various sources, such as the users website colors, fonts and logo and previous videos created by the user.
We are designing AdLaunch with a new approach to cater to marketers who want to create cool video content fast.
With our patented technology and existing video service we have the potential to build AdLaunch to be the market leader in data driven video creation.
With 1.4 million video clips and photos included in AdLaunch, licensed through partnership deals, AdLaunch can automatically generate unique videos that suit the customers’ needs. Creating videos automatically will prove a great time resource saver for marketers, who are under pressure to create an ever-growing percentage of visual content. AdLaunch also aims to be able to serve credible AI assisted text to speech audio to create voice overs that are very close to a human actor.
Digital video advertising is a rapidly growing market. According to US financial information publication MarketWatch, The global digital content creation market is valued USD 10.69 billion (2017) and is anticipated to grow with a growth rate of more than 16.82% over the forecast period 2018-2025. The digital content creation market is continuously growing across the world.In 2018, 59% of digital media budgets were spent on video and the share of original video content created for online use has steadily increased to 47% (IAB, Video Ad Spend, 2018).
Substantial accomplishments to date
AdLaunch now has over 11,000 users in over 130 countries worldwide. This shows strong validation that there is great demand for our AdLaunch video service.
Patented automatic video generation technology with eight IP claims to innovative methods of creating a videos automatically based on various input data including user generated keywords, previous videos and website data such as colors, fonts and logos.
Three government R&D grants totalling £219,000 from the Business Finland - the Finnish Innovation Agency. This proves that the AdLaunch team has a strong technical competence and that the R&D has created new patentable inventions in the field of video creation and advertising technology.
Pitch competition prizes: AdLaunch was awarded third prizes at both the Slush 100 pitch competition out of 2650 companies - meaning AdLaunch was in the top 0,1% out of 2650 international startup technology companies.
AdLaunch is a multi tier SaaS with monthly and annual payment tiers starting from £7.70.
AdLaunch is partnering with AppSumo, the leading US affiliate marketing website to launch an AdLaunch sales campaign. AppSumo has a user base of 730´000 registered newsletter readers. Most AppSumo campaigns generate over £100,000 in sales during the campaign.
Use of proceeds
With our previous funding round we were able to hire four new team members: Two developers, a Chief Marketing Officer and a digital marketer. With this team we have now finished the core features of AdLaunch which include the video generator, realtime video editor and text animation engine.
We are now consistently ranking top 2 on US and UK Google Search advertising, beating companies like Adobe and Promo in search relevance. With this financing round we will develop the following:
We will develop our video generator to bench mark previous well performing video ads. This will require recruiting one new developer to accelerate product development and to stay ahead of the competition.
We will invest £8000 per month in Google Search, YouTube and Facebook advertising to accelerate our customer acquisition. At the current acquisition rate this has the potential to boost our sales to 1000 new customers in the next 6 months after closing the funding round.
Please note the business has the following outstanding loans:
Nordea Corporate Loan €95,000
Business Finland R&D Loan €167,700
Nordea Overdraft €20,000
Funds raised as part of the round will not be used to repay these loans
The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:
EUR 100,000 loan from Venture City, with the following key terms:
Interest rate: No interest
Conversion trigger(s): Automatic on (i) a fundraise of at least €700k excluding any outstanding convertibles (for 6% equity on a FD basis); or (ii) Longstop of 3 years (10% equity on an FD basis). In the event of (iii) a sale, merger, change of control or winding up of the Company prior to a qualifying round/Longstop, TVC have option of (i) repayment of Loan; or (ii) conversion to 6% equity on FD basis
Conversion price: Not on a discount basis - they get a fixed % of equity
Valuation Cap: N/A
Share class: Most senior investor class in qualifying fundraising or on Longstop, Ordinary Shares if converted under (iii) above
Repayment date: Repayable at election of Lender in (iii) above