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In recent years the global food market has experienced a macro-level shift, with an unprecedented number of consumers actively seeking healthy and nutritious foods. At the same time, Africa has emerged as a major new consumer trend and there has been a groundswell in demand for products with positive social and environmental impact.
As a purpose-driven brand that takes innovative African superfoods and markets them through mainstream food and drink categories, Aduna is at the intersection of all these trends. And we are growing fast.
In 2016, we rolled out into all 750 Holland & Barrett stores, secured our first grocery listing with Ocado, entered five new international markets, achieved our first two profitable months and hit over £1m in turnover. Our award-winning range of superfood powders and energy bars are now sold in more than 2,000 stores in 18 countries - and this is just the beginning.
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