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Agility Scales

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Crowdsourced Business Agility: a platform for guides making jobs better and easier. The Waze of Work.

247%
 - 
Funded 18 Dec 2017
€300,000 target
€762,325 from 333 investors
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Business overview

Location Rotterdam, Netherlands
Social media
Website agilityscales.com
Sectors SaaS/PaaS Digital B2B
Company number 68667183
Incorporation date 27 Apr 2017
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Investment summary

Type Equity
Valuation (pre-money) €5M
Equity offered 12.91%
Tax relief N/A

Idea

Introduction

The average lifetime of companies keeps shrinking. Executives do anything to achieve business agility: more innovation and higher productivity so that their business can survive (or initiate) industry disruptions. However, conventional solutions may be expensive, slow, and unsuccessful. Traditional change programs don't always work.

If there was a product that would extend your life, would you buy it?

We invented a medicine to help organisations live longer. It is a platform to make work better, faster, and easier. We aim to be the "Spotify of processes" or the "Netflix of work guides". Unlike traditional change programs, our solution aims to takes advantage of all the key workplace trends: Artificial Intelligence, Digital HR, People Analytics, Networks and Platforms, etc. The main difference? The transformation starts bottom-up, not top-down.

Intended impact

We are creating a platform for crowdsourced business workflows with peer-to-peer guides to make work better, faster, and easier. The result is true business agility: more innovation, higher productivity, and bottom-up experiments rather than top-down change.

We offer no diagrams on PowerPoint slides, but step-by-step guides on smartphones and tablets. We offer no top-down transformation programs, but bottom-up exploration and gamification with a platform. We offer not courses and conferences but are developing machine learning and personal recommendations.

We turn everyone into guides and explorers of their work-lives!

Substantial accomplishments to date

• 50+ customer interviews, numerous client demos, two pivots, problem confirmed.
• 2000+ signups for early access based on high-level signup page.
• over 50% conversion rate on 100 invitations to 30 day paid service trial.
• functional alpha version of Android app, 100+ guides and practices.
• 20+ content creators and business partners.

Monetisation strategy

We aim to develop 3 revenue streams:
• Individual subscriptions
• Bulk subscriptions
• Corporate licenses.

Pricing Options:
S Freemium.
M Standard (current focus).
L Professional (extra data+features).
XL Advanced (walled-off corporate usage).

Use of proceeds

We intend to use the funds raised to achieve the following:

Feb 2018
• Team size up to 10, including MT.
• Development started: Android, iOS, web, database.
• Business running: finance, sales, marketing, support.

Jun 2018
• complete, basic platform on Android and web.
• 250 individual subscribers.
• 10 paying corporate clients.
• sustainable usage, low churn.

Market

Target market

We define the Total Addressable Market (TAM) as "everyone in the world who works AND who can exercise control over their work-lives AND who have decent Internet access". The worldwide working-age population is c.5 billion. Assuming that the number of Internet-empowered people with control over their own work-lives is steadily climbing and that it can easily build up to 10% of the total population, that would be a TAM of 500 million people worldwide.

We define the Serviceable Available Market (SAM) as the fraction of workers in the world who have an interest in improving their work-lives and who can afford a monthly subscription fee to an online service. We believe that, within a span of five to seven years, it is possible to reach 20% of the total market. That would be 100 million people worldwide.

We assume that we can achieve a 10% Share Of Market (SOM). That would be a market of 10 million users worldwide, which is--roughly-- similar to Trello (20M), StackOverflow (8M), and Slack (5M).

Characteristics of target market

The global consulting market is worth $470bn.
https://www.openbusinesscouncil.org/2016/08/con...
The global management consulting market is worth $130bn.
http://www.consultancy.uk/consulting-industry/m....

We operate in the sweet spot between coaching/consultancy, e-learning, business process tools, employee engagement tools, and business literature. Each of these has a large global market.

We aim to address people in the following roles, starting with the first:

1. Independent agile coaches, consultants, content creators.
2. Agile coaching and consulting firms, agile communities.
3. Content publishers and content provider brands.
4. Product development functions and teams.
5. Operations, finance, sales & marketing.
6. Management, HR and executive level.

Marketing strategy

We aim to address organizations in the following industries, starting with the first:

• Software.
• Financial services.
• Professional services.
• Insurance.
• Health Care.
• Government.

Marketing should be done through the following channels and partners:

• Online marketing and sales.
• Community/content marketing.
• Institutions/network partnering.
• Direct sales.

Competition strategy

Tou our knowledge, there are no direct competitors (yet). Of course, many indirect competitors aim for similar goals: improving people's work-lives and achieving business agility. But most of them easily co-exist: workers and organisations spend their budgets on many different things:

• How-to Guides, Checklists
• Q&A, Online Communities
• Books, Blogs, Experts
• E-Learning
• Training, Workshops, Certification
• Organisation Design Tools
• Employee Engagement Tools
• In-house Change Management
• Change Management Consultants
• Business Process Tools

We prefer to see most of these alternative products and services as potential partners rather than competitors because we offer something they don't have, and vice versa.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €5,000,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
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  • Fund
  • Cohort
  • Secondary

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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