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AKT London

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The award winning, 100% plastic free, natural deodorant. BORN TO PERFORM.

137%
 - 
13 days left
£600,002 target
£825,844 from 573 investors
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Business overview

Location Eastleigh, United Kingdom
Social media
Website www.aktlondon.com/
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11211232
Incorporation date 7 Aug 2019
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Investment summary

Type Equity
Valuation (pre-money) £5M
Equity offered 14.29%
Share price £3.68
Tax relief

EIS

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Business highlights

  • £1.2M in sales revenue* in first 2 years and 85,000+ units sold
  • 231% year on year subscriptions growth
  • #1 in Vogue & WINNER of Harper's Bazaar's "Best Deodorant" Award.
  • 100% Plastic Free & Recyclable
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.04 +
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  • Idea
  • Key Information
  • Investor Perks
  • Team
  • Updates
  • Investors 573
  • Discussion
  • Documents

Idea

Introduction

AKT (pronounced “act”) was founded by two West End performers, Ed & Andy. Performing 8 shows a week, under hot lights, in the same costume night after night, meant they needed a deodorant that worked. With nothing else making the cut, they decided to invent a new deodorant that, like them, was BORN TO PERFORM.

2 years on, AKT has disrupted a stale deodorant market that hasn’t changed in years. Although sustainability and exceptional design is a key focus, AKT’s number 1 priority is that their formulations out-perform everyone else’s.

AKT is applied like a moisturiser to any part of the body where you need effective, all-day protection. Our Deo-Barrier Complex technology absorbs natural perspiration leaving you feeling dry and fresh all day – without breaking character. Ever.

With niche fragrances for all genders that are becoming a cult favourite, AKT’s next step is to scale as a premium bath & body brand with a fragrance focus, expanding the product range to improve our daily rituals.

Monetisation strategy

AKT currently sells premium, natural deodorant via three core channels:

D2C: 96% of revenue* is from our ecommerce store. Meaning we connect directly with customers, nurture relationships and maximise margins.

Subscriptions: MRR from our 5000+ active subscriptions drives an average of 42% of total revenue/month.

Wholesale: 4% of revenue* currently comes from selling to our premium wholesale customers. As we look to the future we see huge potential in retail partnerships to drive brand awareness and increase sales.

Key insights:

- Margins: AKT has very strong product margins at an average of 80% - even at early stage volumes.

- Product: AKT deodorant is a premium offering at £19 and £16.15 for subscribers. We sit in line with our competitors like Malin + Goetz and Aesop, which gives us a great opportunity to expand our product range in a similar way.

- Markets: Our next key territory is the U.S in 2023. With our roots in theatre we foresee AKT being a “box office smash” on Broadway!

*Based on unaudited management accounts

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,953,280

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.