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Altrincham Football Club

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Our historic club is having record success on and off the pitch. This is your chance to Join the Journey.

175%
 - 
Funded 6 Oct 2022
£300,005 target
£527,103 from 163 investors
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Business overview

Location Altrincham, United Kingdom
Social media
Website www.altrinchamfc.com/
Sectors Travel, Leisure & Sport Non-Digital B2C
Company number 00176333
Incorporation date 17 Aug 1980
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 17.29%
Tax relief N/A
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Business highlights

  • Playing at our highest level in our 100+ year history
  • Strong revenues proving profitable despite a season of no crowds
  • Record attendances, averaging over 2,000 fans per game
  • A profitable non-league club
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Key features

  • Secondary Market
  • Seedrs nominee min. £19.82 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

For 131 years, the Altrincham faithful have rallied around their local team, long considered the best part-time football club in England, as they surprised and shocked, punched above their weight class and showed full-time professionals that scaffolders, baristas, and lorry drivers could keep up with, and sometimes even beat, them.

But being the best of the best eventually becomes an excuse for why you haven't achieved more. When so many clubs in our division, and the division below us, have moved to full-time status, it has now become a matter of urgency for us to aspire to be more than surprising.

Altrincham FC has moved to full-time football and upgraded our playing squad, but to support them we need to upgrade the club as a whole. We've already built a new pitch, a Sponsors Lounge, a training facility, and VIP Lounge. We paid for those using innovative fundraising measures that included crowdfunding and we welcomed our fans to contribute.

Substantial accomplishments to date

1891 Founded

1910 Moved to Moss Lane, our current home

1921-22 Alty’s giant-killing exploits in the FA Cup begin, beating Football League Tranmere Rovers

1965 Noel White & Peter Swales take over, Altys golden era begins

1965-66 Jackie Swindells scores 82 goals in his first full Alty season

1977-78 Lift the FA Trophy for the first time

1979-80 Win the inaugural Alliance Premier League (today’s National League) but bottom-placed Rochdale retain their place in Division 4 by a single vote

1980-81 Denied promotion again to Football League as Halifax win vote

1986 Beat top-flight Birmingham City at St Andrews in the FA Cup 3rd Round the fourth greatest giant-killing in the last 50 years

1985-86 Win the FA Trophy for the second time beating Runcorn 1-0

2015/17 Two successive relegations from National League to NL North to Northern Premier League

2017 (April) Appoint Phil Parkinson & Neil Sorvel as a management team to lead the club into a new era

2017-18 Promoted back to the National League North

2019-20 Despite COVID, and a 4-month break Alty earn promotion to the National League via play-offs

2021 (April) Extend the contracts of Parkinson & Sorvel as full-time managers

2021 (Summer) Invest in a new pitch at the stadium

2021-22 Average attendance of 2,119, the highest at the club since the 1970s

2022 (May) Announce the transition to full-time professional status for the first time in our 131-year history

Monetisation strategy

Altrincham FC has a history of responsible fiscal management to ensure long-term sustainability. Our goals with the funds are to accelerate our progress towards League Football whilst continuing to ramp up revenues in all areas.

The main sources of revenue are:

Match-day income

Retail Sales

Food & Drink

Business Club

Events Hosting

Academies

Use of proceeds

Now it's time to escalate things. We are planning on raising funds from supporters like you so we can accelerate our plans, improve the ground, add to the transfer budget, grow revenue streams, start a girl's academy, and nudge in alongside those bigger clubs who used to pick our pockets for players that aspired to more.

We do not intend on using the funds raised through Seedrs to pay off debts or taxes and we do not aim to use these funds for right-sizing wrong-sized balance sheets. This raise is solely about growing Altrincham FC. Every pound you contribute makes 'little Alty' a bigger, more competitive club.

We're fiercely protective of our 130+ year community club heritage, and wish to build on that by expanding our community of owners, guardians, supporters, and family for the next 130 years.

You've played Football Manager. You've won your fantasy league. Now it's time to be a real-life owner of a football club.

A portion of the investment reflected in this campaign was received by the Company in the 6 months prior to the launch of the investment round on Seedrs and the Company has started putting this to use.

Investor Perks

Key Information

Share Class

The company currently has 2 classes of shares, Class A and Class B. All investors in this round, including Seedrs investors, will be receiving Class B shares.

The rights attached to the share classes are as follows:

1. Class A shares:

a) Voting rights

2. Class B shares

a) Voting rights

b) a potential promotion bonus of 25% of their investment if Altrincham FC get to League Two and another 25% of their investment if they get to League One

Winding Up

On a winding up, shareholders will receive their investment back or, if there are insufficient funds to do so, their pro-rata share. If there are surplus assets once the returns to shareholders are paid, the balance will be donated to the Football Association Benevolent Fund or a similar club or charity. This provision is a requirement of the Football Association.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,522,065

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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