A natural, delicious & approachable planet positive apple spirit created with purpose at its very core!
|Sectors||Food & Beverage Non-Digital Mixed B2B/B2C|
|Incorporation date||21 Feb 2019|
- Multi award winning, trend leading, drinks industry disruptor
- Already available in 7 markets (UK,NL,IRE,Nordics,ES,HK, AUS)
- Iconic listings with retailers, e-comm & bars (F&M, Ocado, Savoy)
- Delicious with tonic or ginger ale to mix at home with love!
Avallen, meaning ‘apple tree’ in old Cornish, is a spirit designed with sustainability & environmental positivity at its very core! Made from nothing but apples, water and time, & aged in French oak barrels for 2 years, Avallen is completely natural with no added sugar or artificial additives; the liquid is fresh, fruity & proudly apple-forward.
Launched in the spring of 2019 by two drinks industry experts, in a category dominated by old-fashioned producers, Avallen represents the young, fresh, apple-filled future of spirits and is step changing sustainability within the drinks industry.
Appealing to everyone from gin drinkers when served long with tonic, to those who enjoy their spirits brown, or even fruity cocktail fans, Avallen is perfect for mixing, as a refreshing spritz!
Our lead serve 'The Avallen Tonic' - the planet positive pour! - Long & delicious, perfect for the aperitif occasion
- Easily made by consumers at home
-Scalable through partnerships with tonic brands
Avallen Calvados sells B2B directly to in-market distributors from the distillery in Normandy. Our distributors then sell it on to wholesales and retailers.
Current gross margin is 62.7% and we expect this will improve as our cost of goods fall with a pending redesign and economies of scale.
COGS include production cost, packaging and stock storage at distillery. All onward distribution costs are borne by our distributors.
Working capital & funding is partly provided by our partner distillery with 30% paid at time of bottling and 70% paid 60 days later. Customers are invoiced on order, and pay within 30/60 days, minimising working capital requirements for growth.
Sales have been €75k (1,040 cases) since launch*, although this does not reflect the true picture as the first 6 months are filling the pipeline of distributor to wholesaler to retailer. This has been negatively impacted by Covid-19 but we're beginning to see orders return.
RRP of £35/€37 bottle competing alongside premium gin.
*source: unaudited management accounts