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Avallen

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We're on a mission to create the world's most planet positive spirits brand

126%
 - 
Funded 11 Sep 2022
€350,003 target
€461,837 from 145 investors
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Business overview

Location Amsterdam, Netherlands
Social media
Website www.avallenspirits.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 74063642
Incorporation date 21 Feb 2019
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Investment summary

Type Equity
Valuation (pre-money) €4.3M
Equity offered 9.31%
Share price €22.8
Tax relief

EIS

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Business highlights

  • Certified B Corp – one of very few drinks brands
  • 1,000+ listings in top bars, restaurants & retail in 13 countries
  • Available in innovative formats including FrugalPack paper bottle
  • Launching in the US in July 2022
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Key features

  • Secondary Market
  • Seedrs nominee min. €22.80 +
  • Idea
  • Team
  • Updates
  • Investors 145
  • Discussion
  • Documents

Idea

Introduction

What is Avallen? Well, it’s the delicious moment when flavour and sustainability converge!

A delicious, planet positive calvados, made from crisp French apples, we are a Certified B Corporation and 1% For the Planet member, multi award-winning and loved by some of the best bartenders & eco-conscious drinkers around the world.

We believe in BEE-ING MORE when it comes to the change we want to see in the world, which is why we do everything we can to protect wild bees and combat climate change, one delicious drink at a time.

Having launched in 2019, we have been able to prove that apples are THE BEST choice for the planet when it comes to making great-tasting spirits! We love apples so much, even our labels are made from them!

How does Avallen taste? Floral, fruity, and proudly apple-forward! The perfect eco-friendly spirit for mixing with tonic or simply enjoyed as a sustainable sip.

Simply put – why wouldn’t you want a great-tasting drink that doesn’t leave the planet with a hangover?

Substantial accomplishments to date

It's been an incredible journey since our last crowdfund in 2020 where we've hit many highs including (but not limited to):

· Tripled revenue and launched in 5 new markets during arguably the toughest time for the drinks industry in living memory

· Completing our LCA and becoming Climate Positive, removing 2.73kg/CO2e from the atmosphere for every bottle produced

· Becoming a Certified B Corporation in Jan 2022

· Wining the Just Drinks Environmental Impact Award beating some of the world’s biggest companies like Diageo and Pepsi Co as well as many other awards for our sustainability, liquid flavour, and design

· Signature Cocktail Listings at iconic bars including The Alchemist Bars across the UK, RE in Sydney (award winner for most sustainable bar), Argo in HK (award winner for Asia's best new bar), Soma in London (GQ Bar of the Year), and Le Mary Celeste in Paris (Legend of the Paris bar scene)

· Listed with iconic off-trade outlets such as Fortnum & Mason, Harvey Nicholls, Hedonism Wines, and Ocado

· Rated ‘Best Overall’ Calvados by the Independent

· Nat Geographic’s Food Traveller called Calvados as ‘Top 12 Food & Drink Trends for 2022’.

· A score of 9.3, the highest rating of any drinks brand (with over 100 reviews) on WhereFrom, a crowdsourced sustainability rating site

· Launched a revolutionary low carbon paper bottle with FrugalPac

· Became one of the first global partners with low waste, low carbon technology company ecoSPIRITS, transforming how we sell Avallen to bars

Monetisation strategy

Sustainability is an important criteria for people making decisions about what to drink, and Avallen is leading the way when it comes to positive environmental impact.

Gen Z are 3x more likely to say a brand needs purpose beyond just profit and IWSR data shows 48% of US drinkers say their purchase decisions are positively influenced by a company’s sustainability initiatives; rising to 72% among Brazilian drinkers, and 70% of urban affluent Chinese drinkers.

AVALLEN VODKA

Having established Avallen Calvados as the spirits industry leader for sustainability - we now plan to expand into a much more established category: Vodka!

The global vodka market was worth $46.2b in 2020 and is projected to be $57.4 by 2027 at a CAGR 3.1%, and vodka has the biggest value share and thus the biggest scale & opportunity for impact.

Avallen is the brand to launch a truly planet-positive vodka with holistic sustainability credentials focused on ingredients, production, people, marketing, and distribution.

Use of proceeds

We plan to use the funds to continue to accelerate growth and brand recognition in key markets such as the UK & France as well as test the waters in the US with a trial in NYC this summer.

To break it down:

· 40% of funds will be directly invested into A&P bringing to life our comms and key brand assets via digital content, PR, trade shows, and partnerships. As well as by investing in our customers by supporting listings, activations, and securing national retail listings starting in the UK.

· 20% will go directly into the product development and launch of Avallen's Planet Positve Vodka, our new SKU.

· 30% of funds will help us build a small, agile team supporting us with operations, finance, marketing, and admin, ensuring that we, the founders, can get out there and do what we do best, and is more important to the business: make people fall in love with Avallen!

· 10% of funds will be used to continue to innovate on sustainability, maintaining our position as an industry leader.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €4,300,787

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
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  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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