The PaaS/Adtech platform that unlocks £100Ms of advertising revenue from the brand-consumer relationship
- Total £2.4m investment, including £250k from Sky Ocean Ventures
- Brand partners: Sky Ocean Rescue, Ben & Jerry’s, WWF and Loop
- Android and Apple apps released with 6k consumers on wait list
- Investment conditional upon Future Fund funding - see Key Info
Learn more about convertible loan campaigns.
Advertising is an industry of diminishing returns. Although consumer engagement has incredible value to brands, multi-channel marketing has created a world of misinformation. Consumers are disengaged and confused, with 84% of them no longer trusting traditional advertising. And this sense of mistrust is one of the main barriers to sustainable spending - and that’s despite the fact over two thirds of people want to change their consumption habits to reduce their impact on the environment.
And with major brands now boycotting advertising giants like Facebook over their lack of action over global issues, it’s clear that the industry needs real, innovative change.
Here at Bagboard, we believe in 2 things:
1) The power of consumer spending can create sustainable change on a global scale
2) Technology can drive consumer behaviour changes to achieve sustainability
Bagboard incentivises consumers to promote planet-friendly brands in exchange for a new digital currency to spend back on their products and services.
Consumers spend money on products which they find out about through advertising. And brands spend money on advertising to access that consumer spend.
Our commercial value is determined by consumers promoting and spending via our platform. So our first goal is to continue growing our network.
From this, we can start growing our brand network based on their sustainability credentials. Brands can then plan campaigns. We will charge them via an auction-based model similar to Facebook and Google. Brands bid on top of predetermined base rates for two activities that lead up to purchase:
1. Impressions (no. of advert views)
Brands to pay CPT (cost-per-thousand impressions) based on base rate and bids.
2. Engagements (app content views)
Brands to be charged for each engagement.
These will be charged retrospectively at the end of campaigns (base rates and additional auction rates) based on the final data reports for campaigns and consumer activity. More information on this is available upon request.
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.