Fintech app reinventing how families save & invest for their kids' future, making it easy and affordable.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | beanstalkapp.co.uk/ |
Sectors | Finance & Payments Digital Mixed B2B/B2C |
Company number | 05439349 |
Incorporation date | 28 Apr 2005 |
Investment summary
Business highlights
- 12K registered users and >£5m in AUM (Assets Under Management)
- >350% growth in assets in 2021.
- Part of KidStart, an established business with turnover of >£1m*
- Experienced founders – creators of financial service products
Idea
Introduction
Despite a mass adoption of fintech amongst consumers, child savings products have been slow to catch up.
Built on an innovative 'family view' and technology, Beanstalk is changing this by making it really easy for all parents, whatever their means, to build a nest egg for their children’s future.
With our simple app it takes a minute or two for a parent to open accounts for their children or themselves. There are lots of tools to help put money away including open banking powered round-ups and instant top-ups, cashback at 2k+ retailers, friends & family gifting, and through our unique invite tool, grandparents (and others) can link and contribute directly to the child's account.
No minimum or regular contribution is required, and we charge an annual fee of 0.5% on assets.

Monetisation strategy
Underpinning Beanstalk, there is a unique view of family relationships and wealth which we plan to use to open up large scale opportunities in broader family wealth and intergenerational transfers.
Revenue model:
• Beanstalk charges customers an annual fee of 0.5% of assets
• KidStart charges retailers for promotional activity and collect share of affiliate commissions on shopping
• Free switch service lets us take on existing JISA & Child Trust Fund accounts
• Potential market of £5bn in existing JISA assets and £7bn in Child Trust Fund assets, plus a 5 year average of 735k new children born each year in the UK
• Additional revenue from cross sales planned for future
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