Close

Jump to:

  • Navigation
  • Content
  • Footer

The BIB Wine Company

Follow

Critically acclaimed premium Bag-in-Box wine company creating a sustainable future for wine.

171%
 - 
Funded 16 Jan 2020
£110,015 target
£189,695 from 254 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website www.bibwine.co.uk
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 10760777
Incorporation date 9 May 2017
More
Less

Investment summary

Type Equity
Valuation (pre-money) £1.7M
Equity offered 10.25%
Tax relief

EIS

More
Less

Business highlights

  • YoY growth hit 200% in August
  • Excellent reviews from critics and 4.6 stars on reviews.co.uk
  • Reduces carbon footprint by over 80%
  • Head of Wine previously headed up wine at Waitrose & Laithwaites
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £15.80 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 254
  • Discussion
  • Documents

Idea

Introduction

Featured as 'the 1st ever luxury Bag-in-Box wine' by Adrian Smith of the Independent, BIB Wine represents the changing face of quality wine in the UK.

We pride ourselves on serving wines of real character, whilst reducing carbon footprint, lowering prices and eliminating waste.

Wines are bought direct from the winemaker by resident Master of Wine, Justin Howard-Sneyd, who previously headed up the wines of both Waitrose and Laithwaites. Our Bag-in-Box packaging (hence BIB!) allows the wine to last longer once opened, and reduces the environmental impact and costs.

Since our launch last year, we've run bars and sold wine at pop-ups, events, and festivals, as well as through an internally developed ecommerce and subscription website ('The BIB Wine Club' is now fully subscribed and operates a waiting list). Having received excellent reviews from critics and customers alike, BIB Wine is expanding into physical bar and shop sites, whilst fuelling existing revenue channels.

Intended impact

Wine drinkers are increasingly moving away from mass produced wines and searching for wines made with more care by smaller independent winemakers.

Faced with a fast pace of life and an impending climate change crisis, the modern drinker needs a more flexible and sustainable solution.

We want people to:

Drink wine with a clear conscience.
Our BIBs have a carbon footprint up to 6x lower than the bottle, and we only work with sustainable winemakers.

Drink as much or as little as they want, when they want.
Our BIBs last for 4-6 weeks once opened. Wasting wine is a thing of the past and a glass of wine midweek is now an option.

Get wine at a fair price.
Our BIBs mean prices are 20-30% lower than bottled competition.

Try before they buy.
Our BIBs make this possible so no-one has to worry about making the wrong choice.

Our focus for the bar/shop sites is customer experience: excellent service, aspirational yet informal food, inviting interiors, and connecting the customer to the stories behind the wines.

Substantial accomplishments to date

Product development.
We have created a range of delicious wines in beautiful boxes. Following 2 events, we launched online in May 2018.

Critical recognition.
The following month we received our first review - a full column in The Daily Telegraph by Victoria Moore who said it was 'the most convincing range I've yet seen'. We've continued to receive regular and positive attention from a number of wine critics, national print, tv, magazines, and blogs.

Customer feedback & awards.
Nominated for two category awards in the People's Choice Wine Awards, we have excellent customer feedback and 4.6 stars on reviews.co.uk. We've also gained 4000+ SM followers and 4000+ members on our mailing list.

Sales & growth.
We sold the equivalent of over 11,400 bottles in the first year. We've also seen growth from Aug '18 to Aug '19 of over 200%.

Events, bars & pop-ups.
We've taken our wines to Glastonbury, The Big Feastival, Taste of London, the Winchester Wine Festival, Festival of Wine London & Glasgow, Wine Car Boot, Bath Farmers Market, pop-ups in Salisbury, Bath and Brighton, and were panelists at the London Wine Fair 2019.

On trade sales & partners...
...Include WeWork, Thirsty and Thirsty & Hungry; Yurtel at Glastonbury; Moor Beer; Brockley Brewery; Fringe Queer Film and Arts Festival; Rowley's Wine Bar; and Callow Ruscoe.

…and all of this with a small family team and limited funds.

Monetisation strategy

Our 4 highly integrated revenue streams will also drive customer loyalty:

Bar & shop (pop-up/permanent).
Low dry goods costs and direct buying will allow high margins and competitive pricing. Offering 'try before you buy' on all wines will increase conversion rates. As well as great food we can also increase average spend and data capture in the bar by upselling BIBs for delivery/take away.

Online.
bibwine.co.uk is an ecommerce and subscription website. Our wine club is now fully subscribed and operates a waiting list, whilst customer acquisition costs have reduced to below £30. Our premises will drive web traffic and allow sales through delivery companies such as Deliveroo.

Trade sales.
So far all have been inbound sales. These have proved a reliable source of income and with investment we will look to take further advantage of this opportunity.

Events.
Building on previous tasting events and bars we will utilise our new premises to host meet the winemaker, corporate and members events.

Use of proceeds

Funds will be used to expand our range, increase our marketing capacity and move into physical bar and shop premises. We will also turbocharge the growth of our subscription service, The BIB Wine Club, admitting more members from our growing waiting list as well as fuelling further customer acquisition.

Initially launching with a temporary lease, BIB Wine has partnered with Martin Bloom of Insight Retail to identify opportunities with the potential to transfer to a permanent lease after an initial period. We intend to open 2-3 sites within the first 3 years.

Co-founder Rebecca is an award-winning interior designer and has a clear plan to make full use of space to allow both shop and bar to operate with maximum potential whilst not impinging on each other. External and internal brand impact and positioning will be designed to increase footfall and sales.

We will also use a portion of the funding to increase our digital spend to local residents and workers, thus making use of significant cross marketing potential, driving footfall and website traffic/wine club customers at lower overall costs.

Key Information

Loans

The company has the following outstanding loan:

£115,000 loan from the founders with no interest accruing.
The loan will be repaid after the company is profitable.
The funds raised from this investment round will not be used to repay these loans.

Open an account to get access to the team members of The BIB Wine Company

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Facebook Twitter LinkedIn Google Plus

For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo

Company

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

Get Started

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

Learn

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

Legal Info

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Get Social

Facebook Twitter LinkedIn Google Plus
For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo
This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £1,655,840

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

Find out more

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.