A premium boutique gym dedicated to performance training.
- London, United Kingdom
Categories: Travel, Leisure & Sport Non-Digital B2C
for 20.08% equity
Binary Fitness will deliver functional performance training through a premium boutique environment and an immersive class experience.
We believe we are one of London's first premium operators to offer coached performance training alongside flexible gym space and holistic classes.
Binary Fitness started life as CrossFit City Road, delivering classes across 3 GYMBOX locations in central London. We are now building our own gym, which will consist of two class spaces and another multi-purpose training hall.
Our first class-space is the new home of CrossFit City Road and will continue to deliver exceptional CrossFit and CrossFit-related classes led by master coaches.
The second class-space broadens our offering with classes that will be designed to address performance in a holistic sense: Yoga, Meditation, Natural Movement, Flexibility and Strength classes.
The third element is the Training Hall: a flexible training space built with performance in mind. We plan for lifting platforms, high-quality barbells and plates, rowers, ski ergs, assault bikes and an enormous pull-up rig.
There will also be a cafe, The Atrium, which serves juices, shakes and coffees in a social space, as well as saunas, treatment rooms and a retail area.