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Blind Cupid

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An intelligent matchmaker that connects compatible people in any app or place.

80%
£250,003 target
£201,905 from 13 investors
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Business overview

Location London, United Kingdom
Social media
Website www.blindcupid.co.uk
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 12065615
Incorporation date 24 Jun 2019
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Investment summary

Type Equity
Valuation (pre-money) £5M
Equity offered 4.76%
Tax relief

EIS

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Business highlights

  • Technology which can power any dating app (B2B) + our own app (B2C)
  • Market worth $8.9bn ($11.5bn by 2026); 83.5% increase in users by 2026 (758.1m)
  • 90% had better dates and 80% got the relationship they wanted
  • Significant capital raised by team of experts
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Key features

  • Secondary Market
  • Seedrs nominee min. £13.41 +

Idea

Introduction

Our matchmaking technology can power the whole global dating market ($8.9bn; $11.5bn by 2026), and beyond.

Our tech saves people time, money and heartache because there was no reliable way, until now, for dating app users to know how compatible a person is in all the key make-or-break areas, inc: 'how' two people think and their attitudes towards love, sex, money and more.

It’s a costly problem…

• Men spend £3,807 on dating and go on 36 dates each year
• Women spend £2,569 on dating 24 men and still fail to find love
• According to our research, singles spend 82 hours to go on dates each year (including travelling)
• The average singleton spends 10 hours per week on dating apps
• People spend £40,406 getting married and divorced (excluding settlements)

… that Blind Cupid can solve.

Blind Cupid works with any dating app so members get the chance to meet the most compatible people in any app! We also facilitate highly compatible in-app matching within Blind Cupid. Members simply share their Cupid link (to their BC profile) with matches in dating apps, and we do the rest. We are also planning API integration into other dating apps.

We’re becoming the way single people make decisions about who to their spend time and life with.

Monetisation strategy

B2C model:
We demonstrate value in the first 3-free interactions. Members then can pay either for interactions (to interact with someone they’re fundamentally compatible with on Blind Cupid, or to use their Cupid link in another app to know whether they are compatible) or subscription plans (unlimited interactions + premium content and events).

People pay for a member subscription or interaction-based plan

Subscriptions (fixed term for a fixed price):
Lifetime £149.99
6 months £89.99 (£15 p/m)
3 months = £59.99 (£20 p/m)
1 month = £29.99.

Interaction plans:
30 for £39.99 (£1.33 each)
20 for £29.99 (£1.50 each)
10 for £19.99 (£1.99 each)

Unit economics:

• Forecasted weighted average customer lifetime value £28.59

• Average customer/member acquisition cost £2

• Forecasted average customer contribution £26.59

High cash contribution and payment in advance means minimal working capital is needed.

B2B API revenue – we are currently in discussions with other dating apps for revenue-sharing deals whereby we integrate our technology into theirs.

Market Opportunity:

• Global dating app users: 413m (2022) and 758.1m by 2026.

• Global online dating revenue: $8.9bn in 2022 with CAGR of 6.38% ($11.5bn by 2026)

• UK market: 13m users by 2026 (10m in 2022)

• UK market: £206m annually, CAGR of 2.60%

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,007,321

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.