An intelligent matchmaker that connects compatible people in any app or place.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.blindcupid.co.uk |
Sectors | SaaS/PaaS Digital Mixed B2B/B2C |
Company number | 12065615 |
Incorporation date | 24 Jun 2019 |
Investment summary
Business highlights
- Technology which can power any dating app (B2B) + our own app (B2C)
- Market worth $8.9bn ($11.5bn by 2026); 83.5% increase in users by 2026 (758.1m)
- 90% had better dates and 80% got the relationship they wanted
- Significant capital raised by team of experts
Idea
Introduction
Our matchmaking technology can power the whole global dating market ($8.9bn; $11.5bn by 2026), and beyond.
Our tech saves people time, money and heartache because there was no reliable way, until now, for dating app users to know how compatible a person is in all the key make-or-break areas, inc: 'how' two people think and their attitudes towards love, sex, money and more.
It’s a costly problem…
• Men spend £3,807 on dating and go on 36 dates each year
• Women spend £2,569 on dating 24 men and still fail to find love
• According to our research, singles spend 82 hours to go on dates each year (including travelling)
• The average singleton spends 10 hours per week on dating apps
• People spend £40,406 getting married and divorced (excluding settlements)
… that Blind Cupid can solve.
Blind Cupid works with any dating app so members get the chance to meet the most compatible people in any app! We also facilitate highly compatible in-app matching within Blind Cupid. Members simply share their Cupid link (to their BC profile) with matches in dating apps, and we do the rest. We are also planning API integration into other dating apps.
We’re becoming the way single people make decisions about who to their spend time and life with.

Monetisation strategy
B2C model:
We demonstrate value in the first 3-free interactions. Members then can pay either for interactions (to interact with someone they’re fundamentally compatible with on Blind Cupid, or to use their Cupid link in another app to know whether they are compatible) or subscription plans (unlimited interactions + premium content and events).
People pay for a member subscription or interaction-based plan
Subscriptions (fixed term for a fixed price):
Lifetime £149.99
6 months £89.99 (£15 p/m)
3 months = £59.99 (£20 p/m)
1 month = £29.99.
Interaction plans:
30 for £39.99 (£1.33 each)
20 for £29.99 (£1.50 each)
10 for £19.99 (£1.99 each)
Unit economics:
• Forecasted weighted average customer lifetime value £28.59
• Average customer/member acquisition cost £2
• Forecasted average customer contribution £26.59
High cash contribution and payment in advance means minimal working capital is needed.
B2B API revenue – we are currently in discussions with other dating apps for revenue-sharing deals whereby we integrate our technology into theirs.
Market Opportunity:
• Global dating app users: 413m (2022) and 758.1m by 2026.
• Global online dating revenue: $8.9bn in 2022 with CAGR of 6.38% ($11.5bn by 2026)
• UK market: 13m users by 2026 (10m in 2022)
• UK market: £206m annually, CAGR of 2.60%
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