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Brickowner

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Property investment platform. Helping property asset managers onboard and manage their investors

167%
 - 
Funded 25 Nov 2020
£100,004 target
£167,536 from 313 investors
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Business overview

Location London, United Kingdom
Social media
Website www.brickowner.com/
Sectors Property Digital Mixed B2B/B2C
Company number 11938868
Incorporation date 10 Apr 2019
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Investment summary

Type Equity
Valuation (pre-money) £13.5M
Equity offered 1.22%
Tax relief

EIS

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Business highlights

  • Secondary market built, and launching this year
  • 5 investments exited, all achieved projected returns
  • Exited investments achieved average return of 11.3% per annum
  • £14m invested through the platform to date
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Key features

  • Secondary Market
  • Seedrs nominee min. £14.70 +
  • Pay by Bank payments not accepted
  • Idea
  • Key information
  • Team
  • Updates
  • Investors 313
  • Discussion
  • Documents

Idea

Introduction

Brickowner aims to become the leading service provider for property developers and asset managers wanting to improve the cost and efficiency of onboarding and managing their investors.

Brickowner successfully caters for two client groups and has repeat business from both groups:

1. For property asset managers, on-boarding and managing investors is becoming increasingly complicated. We have automated this process, making it significantly cheaper and quicker than offline processes. We manage their investor onboarding - Anti Money Laundering (AML), Know Your Client (KYC), investor categorisation, and escrow requirements.

2. We continue to have crowd investors as our other customer group. They often find it hard to identify or access professionally managed property investments. Such investments are mostly not well marketed, nor open to investors wishing to invest smaller sums. We aggregate these investors and automate the on-boarding so asset managers are able to take their investment.

Substantial accomplishments to date

We have successfully exited 5 of our investments, all of which achieved their projected returns. Including two investments exited successfully during 2020, despite market issues caused by COVID-19. For our 5 redeemed investments we have achieved an average annualised net return to investors of 11.3%.

We have completed the build of our secondary market which we will look to launch imminently. We expect this to significantly help our business grow in 2 main ways.

1. We believe having a secondary market will give investors comfort to invest greater amounts for longer terms.
2. Increase our revenue with extra fees charged for using the secondary market.

We have recently come to an agreement with another platform exiting the retail investor space to onboard their investors to our platform.

£14m had been invested through the Brickowner platform to date.

We have over 3000 investors registered on the platform, with over 700 active investors. Our repeat investment rate is 65%.

We have a 25% conversion rate of sign-ups who become investors, compared to an industry standard of 12%.

Since 2017 the single investment size on our platform grew from a maximum of £10,000 to £200,000.

We have repeat business from our asset manager clients and investors.

Monetisation strategy

We outline our fees within the property term sheet for each specific investment. We typically charge 2 fees to the property asset manager / developer:

1. 0.75% per annum of the amount invested.
2. An upfront placement fee of 5%.

Fees vary from investment to investment, depending on the size and type of the deal. Some investments also have an exit fee.

Further fee generation will be possible from new products we are planning to launch later in 2020/21. Examples of the new revenue generation are:.

- The secondary market where a fee will be charged to sellers.

- Brickowner-themed auto-invest funds. We are looking to create our own themed funds using an auto-invest function. This will allow for instant diversification across a pool of investments. An extra fee would be charged for this.

Use of proceeds

This present raise will help accelerate the growth of Brickowner, with the investment going towards:

1. Technology investment, adding new features including the auto-invest function.

2. Strategic senior hires to expand marketing and compliance.

3. Increased marketing spend.

We continue to follow a strategy towards sustainable growth.

Key information

Loan

Please note that the business entered into a £50k bounce back loan in August. The loan has zero interest for the first year and then attracts 2.5% per annum for the following 5 years.

Funds raised will not be used to pay this loan.

Outstanding convertible

The company has an outstanding advance subscription agreement from a previous raise on Seedrs (details of which can be found here: www.seedrs.com/brickowner7). This will convert to equity if the company raises at least £150k. The intention of the company is to trigger the convertible as part of this round and we have priced the effect of this in the pre-money valuation.

If the company doesn’t raise £150k then the convertible will not convert and will remain outstanding until the longstop date.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £13,491,616

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.