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Buildiro

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Buildiro.com is a metasearch engine and aggregation site for locating and purchasing building supplies.

105%
 - 
Funded 14 Apr 2022
£300,001 target
£315,759 from 143 investors
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Business overview

Location London, United Kingdom
Social media
Website buildiro.com
Sectors Home & Personal Digital Mixed B2B/B2C
Company number 12226534
Incorporation date 25 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £3.1M
Equity offered 9.29%
Share price £0.88
Tax relief N/A
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Business highlights

  • First-to-market solution of building supplies e-commence platform
  • Affiliate deals with 52 of UK’s top home improvement retailers
  • Averaging £19,000 GMV per month; year-to-date turnover £235,000*
  • Total website visits since launch: > 200,000
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.56 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 143
  • Discussion
  • Documents

Idea

Introduction

The United Kingdom has more than 250,000 small construction firms and home improvement retailers, and the sector does more than £15 billion in annual sales. But despite the UK's large market size, builders and DIY enthusiasts have no easy way to shop for building materials and tools online, while online and offline stores rarely provide real-time information about stock availability.

Buildiro was created to fill these gaps.

Buildiro.com is a construction materials metasearch engine that allows tradespeople and DIY enthusiasts to locate and purchase building supplies online in minutes. Just like Amazon for books or Skyscanner for travel, Buildiro.com aggregates retailers’ real-time inventories into a single online platform, saving users time and money.

Buildiro was founded by CEO Luke Polach. The idea for Buildiro.com was born in 2016, when Polach, operating a small construction firm in North London, experienced first-hand the challenges of managing a cost-effective materials supply chain.

Substantial accomplishments to date

Since launching in 2019, Buildiro has helped thousands of tradespeople across the United Kingdom source materials more efficiently. With more than 500,000 products in its database from thousands of top brands and dozens of leading merchants, Buildiro.com is quickly becoming the top URL in every independent contractor’s digital toolbox.

Buildiro has secured numerous rounds of seed funding and partnered with home improvement giants like B&Q, Wickes, and Tooled-UP to create new commercial opportunities. Britain-based merchants supplying the construction industry can easily list and sell their products via Buildiro.com thanks to free API integrations with Linnworks, Shopify, and other e-commerce platforms.

In addition to its shopping feature, Buildiro has also created a location-based search algorithm that finds products in stores based on distance from users to reduce time spent searching for materials. This data is shared with participating merchants to analyse customers’ buying habits and improve customer service.

*Based on unaudited management accounts

Monetisation strategy

Buildiro.com uses an affiliate marketing program, connecting the platform with e-shops of participating merchants to facilitate direct referrals to partner sites. In return, Buildiro earns a small commission for every purchase completed.

Similar monetisation strategies have been used successfully by retail giants such as The Wirecutter, one of the web's top product search and recommendation services.

Thirty-four of the UK’s leading home improvement retailers are already part of the Buildiro affiliate program. These include B&Q, Wickes, Tooled-UP, Walls & Floors, Leyland, Plumbworld, Robert Dyas, Make My Blinds, and Lights.co.uk, as well as founding merchant members JMD Building & DIY Supplies and Lakedale Power Tools.

Use of proceeds

Roughly 60% of the amount raised will be used for a marketing campaign to increase brand awareness and boost affiliate sales, while the remaining 40% will be used for the further development of the Buildiro technology.

Future versions of Buildiro.com will include a quotation tool to give users the ability to create highly accurate materials price lists for any project, improving planning and decreasing acquisition costs for new business. With the money raised we will build a loyal customer base drawn to an indispensable materials’ sourcing and purchasing service.

Key Information

Share classes

The company currently has two classes of shares, Ordinary and Preferred. All investors in this round, including Seedrs (on behalf of the Seedrs investors), will be receiving Preferred shares. The rights attached to the share classes are as follows:

Preferred shares:
- Full voting rights
- Participating preference on liquidation: Preferred shareholders have the option to receive their initial investment amount as a preference payment before any remaining proceeds are distributed pro-rata between all remaining Ordinary / non-exercising Preferred shareholders.
- Pre-emption rights on new issues/share transfers
- Pro-rata dividend rights

Ordinary shares:
- Full voting rights
- No liquidation preference rights

Group Structure

Investors in this round are investing into and will become shareholders of Buildiro Tech UK Ltd. This is the holding company for the group. Buildiro Tech S.R.O is a fully owned subsidiary company based in the Czech Republic. The Czech Subsidiary is established in Brno where at least 50 % of the Group’s assets (tangible or intangible) are permanently based and where a substantial majority of the Group’s business value-creating professional staff is located as of the date of this campaign.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,080,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.