The cake scheduling and delivery platform enhancing workplace culture.
- 84% customer retention rate on cake packages
- COVID19 resilient - continuing to acquire new customers
- Launched postal range in March 2020 with record monthly revenues
- 102% YoY revenue growth H1 2020*
If you’ve ever worked in an office, you’ll be familiar with the rush of excitement after an all-staff email saying there’s cake in the break room.
Cake is a much-loved part of office culture and the centrepiece to every workplace celebration.
The problem is sourcing good quality cake for the office is a real hassle.
Many bakeries require notice for celebration cake orders. Those with off-the-shelf options have limited stock. Delivery to the office is expensive. Collection is time-consuming. The entire process is inconvenient, costly and stressful for office managers.
The result? Office moments are too often celebrated with underwhelming, mass-produced supermarket cake.
That’s why we launched CakeDrop - to make office celebrations as effortless, exciting and delicious as they should be. CakeDrop is an employee perk that saves office managers time, brings teams together, and provides a new and lucrative route to market for local artisan bakeries.
CakeDrop sells 'packages' of 5, 12, 25 or 50 cakes, which appear as credit on a customers' online account for them to schedule for delivery as-and-when required.
CakeDrop purchases cake from suppliers at a wholesale rate and builds in up to a 25% margin. CakeDrop is able to offer more competitive prices than a customer would gain by dealing directly with bakeries or by purchasing through food delivery platforms, due to its bulk purchasing model.
In March 2020, CakeDrop also launched a new range of postal treats for nationwide delivery, including brownies, blondies, cookies and cake pots. These are also purchased at a wholesale rate from our partner bakeries and sold at a margin. The margins on brownies and blondies is 25%, on cookies is 15%, and on cake pots is 10%. As this is a new offering which has been set up very quickly, there is significant potential to improve these margins by increasing order volumes of packaging, negotiating wholesale costs with bakers and using cheaper delivery solutions which currently require higher parcel volumes to utilise.
*Source: unaudited management accounts