Candy Mechanics are partnering with chocolate brands to bring 3D personalised chocolate gifts to market.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | candymechanics.com |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 9749521 |
Incorporation date | 26 Aug 2015 |
Idea
Preemption details
Candy Mechanics has recently raised £150,004.00 from an investor. This campaign allows Seedrs investors to exercise their pre-emption rights and participate in the funding round.
Introduction
Candy Mechanics are set to shake up the chocolate industry with their innovative 3D personalisation technology. Partnering with global brands, consumers worldwide can now design and gift their own chocolate creations. This adds retail theatre to partners in-store experiences and can bolster online offerings. Specifically this technology offers chocolate partners the opportunity to enter the fast growing personalised gifting marketplace both online and in-store.
Through designing our innovative manufacturing process that uses robotics and automation we developed two product groups, both of which can be designed and created in under five minutes. Our lead retail product has been a 3D chocolate lollipop of your face, transforming a 3D scan into carved chocolate in a few minutes.
Our growth product is a luxury chocolate gift card. In less than 5 minutes: pick a design, personalise it, then watch it being made or order online - ideal for occasions such as Valentines, Christmas or Birthdays. Our fast process means all products are individually customised, offering brands mass-customisation at scale.
When building our brand, we saw the high demand for personalisation. To scale up we have partnered with major chocolate brand Godiva to leverage their brand equity and customer base. We plan to partner with multiple other brands and in doing so we aim to become the leading supplier of personalisation to the chocolate industry.
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