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Pre-emption

Candy Mechanics

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Candy Mechanics are partnering with chocolate brands to bring 3D personalised chocolate gifts to market.

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0%
 - 
Funded 10 Dec 2019
£150,004 target
£151,923 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website candymechanics.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 9749521
Incorporation date 26 Aug 2015
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Investment summary

Type Equity
Valuation (pre-money) £2.9M
Equity offered 4.90%
Tax relief

EIS

Fundraising history on Seedrs

  • Funding round
    Raised
    Equity
  • 6 Sep 2018
    £406,651
    15.37%
    View pitch
View more details of this business.

Idea

Preemption details

Candy Mechanics has recently raised £150,004.00 from an investor. This campaign allows Seedrs investors to exercise their pre-emption rights and participate in the funding round.

Introduction

Candy Mechanics are set to shake up the chocolate industry with their innovative 3D personalisation technology. Partnering with global brands, consumers worldwide can now design and gift their own chocolate creations. This adds retail theatre to partners in-store experiences and can bolster online offerings. Specifically this technology offers chocolate partners the opportunity to enter the fast growing personalised gifting marketplace both online and in-store.

Through designing our innovative manufacturing process that uses robotics and automation we developed two product groups, both of which can be designed and created in under five minutes. Our lead retail product has been a 3D chocolate lollipop of your face, transforming a 3D scan into carved chocolate in a few minutes.

Our growth product is a luxury chocolate gift card. In less than 5 minutes: pick a design, personalise it, then watch it being made or order online - ideal for occasions such as Valentines, Christmas or Birthdays. Our fast process means all products are individually customised, offering brands mass-customisation at scale.

When building our brand, we saw the high demand for personalisation. To scale up we have partnered with major chocolate brand Godiva to leverage their brand equity and customer base. We plan to partner with multiple other brands and in doing so we aim to become the leading supplier of personalisation to the chocolate industry.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,911,085

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs