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Chapel Down

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England's leading wine producer with an award-winning range of wines & spirits. Listed on Aquis Exchange.

229%
 - 
Funded 9 Jun 2021
£3,000,002 target
£6,953,241 from 4,172 investors
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Business overview

Location Tenterden, United Kingdom
Social media
Website www.chapeldown.com/
Sectors Food & Beverage Non-Digital B2C
Company number 04362181
Incorporation date 28 Aug 2001
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Investment summary

Type Equity
Valuation (pre-money) £86.8M
Equity offered 7.34%
Share price £0.595
Tax relief N/A
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Business highlights

  • Wine & Spirit sales grown at 17% CAGR since 2010*
  • Grown wine & spirit revenue by 32%* & wine volumes by 38% in 2020
  • Category leader with our customers & brand leader with consumers
  • We believe that the opportunity for growth is huge
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Key features

  • No Secondary Market
  • Seedrs nominee min. £11.90 +
  • Pay by Bank payments not accepted
  • Idea
  • Key information
  • Team
  • Updates
  • Investors 4,172
  • Discussion
  • Documents

Idea

Introduction

Almost twenty years ago we set about changing the way people thought about English wines. Forever.

At Chapel Down, we have always believed that cool climate wines are hot. Today a lot of the hard work in convincing the aficionados has been done. The quality of the wines are truly World class and we believe they will only get better.

With sales of English sparkling wine forecast to grow by 134% by 2026, demand for our award winning products is growing fast. At Chapel Down, not only are we the UK wine industry’s leader, but we're now challenging the hegemony of Champagne.

We believe that the opportunity for growth is huge. To continue our exciting trajectory we now need to scale up our winery, plant more vines, upgrade our e-Commerce infrastructure, deepen our export market footprint and continue to develop our tourism experiences.

Being part of our journey should be a revelation. So join our enlightened congregation of investors and help take Chapel Down to the next level.

Substantial accomplishments to date

· A brand that leads the UK wine industry

· A brand that is challenging the hegemony of Champagne

· A brand served at iconic venues and events in the UK and around the world

· A brand that we believe can change the way the world thinks about English wine forever

The UK wine industry has a handful of contenders, but Chapel Down is the leading brand by some margin. In 2020 Chapel Down Sparkling Wine sales increased by 52.8% whilst Champagne sales in the UK dropped by 21.7% over the same period…

Despite the trials of Covid we have emerged with a much stronger wine business. Indeed, 2020 was a record year for Chapel Down wines with revenue growing by 32% year on year* and ecommerce sales growing by 467% year on year.

We have built a dominant position in the major retailers for both sparkling and still English wines. Delivering an outstanding +61% volume growth in 2020 and broadening our industry-leading distribution further in 2021.

And our share is growing…

We also have a strong presence across the premium hospitality trade delivered via Matthew Clark and other high quality wholesalers. And we deliver a fantastic customer experience at our own winery at Tenterden.

And looking further afield, with all our International awards, we believe exports also have great potential.

Chapel Down is a brand that leads the UK wine industry.

Monetisation strategy

Chapel Down Group plc is quoted on the Aquis Stock Exchange where the shares can be traded.

We believe investing in Chapel Down should not just be rewarding financially, but it should be fun. Those who invested in our crowdfunding 7 years ago have benefitted from a 12% CAGR on the share price**. There are also many shareholders who regularly visit us and thousands who share the benefits and discounts that are theirs all year round.

**Source: Chapel Down Shares Aquis Exchange October 2014- May 2021. Returns calculated are not inclusive of fees, commissions or other charges, which reduce the figure above. Data is not available for seven full 12 month periods due to the launch date of Chapel Down's first Seedrs Campaign. Tax treatment depends on individual circumstances and is subject to change in future

Use of proceeds

We need to invest in a number of areas to enable us to really drive the brand – and the industry – to even greater success.

· We need to scale up and improve our winemaking capabilities and capacity to make more, even higher quality wine.

· We want to complete the planting of our biggest vineyard on the finest terroir in England.

· We have a great story to tell. It is inspiring. We want to tell more people what makes us so much more interesting than others.

· We will scale up our e-commerce to even higher standards.

· We can invest in selected export markets as the World awakens to the excellence of English sparkling wines.

· We want to give people an even better experience that they will remember forever at the Chapel Down winery.

So what do you get when you invest in Chapel Down?

FIRSTLY you get a great team working for you.

SECONDLY you get an investment in an ambitious brand in the wine business.

THIRDLY you get exclusive and fantastic shareholder benefits. 365 days a year.

Please find the terms and conditions for these rewards in the Share Offer Document attached.

Key information

Chapel Down have prepared a Share Offer Document for the purposes of this offer, which is publicly available in the documents section of the campaign. Investors should review the information provided in the Share Offer Document alongside the information in this campaign.

Please note that our investment in Chapel Down will differ from our normal investments in that we won't be receiving our usual company and director warranties. The directors are bound by the disclosure requirements of the AQUIS market.

The share price for the round is £0.595. The investment multiple set on the campaign is £5.95 so that each investment is for 10 shares in the company.

The valuation presented in the campaign is based on the outstanding Ordinary Shares in the business and does not include the A1 and A2 shares.

As Chapel Down shares are traded on the AQUIS market, shares purchased via Seedrs will be held by the Seedrs Nominee through a broker. Please be sure to review the shareholding arrangements set out on page 44 of the Share Offer Document. Shares will not be traded on the Seedrs secondary market.

Fees for any transactions through the broker will be:
- 0.1% of the transaction with a minimum fee of £10. For sales of consideration over £10,000, there is a £1 PTM levy fee.
- Seedrs charges a 7.5% nominee fee on any profit made, i.e. in excess of the capital invested (after broker fees).

*Source: Unaudited management accounts

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £86,750,603

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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