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The Cheeky Panda

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100% Ultra Sustainable, Low Carbon, Bamboo Tissue Products.

211%
 - 
Funded 10 May 2019
£750,002 target
£1,594,138 from 416 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thecheekypanda.co.uk
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09936357
Incorporation date 5 Jan 2016
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Investment summary

Type Equity
Valuation (pre-money) £24.8M
Equity offered 6.03%
Tax relief

EIS

Idea

Introduction

The Cheeky Panda’s takes the worlds fastest growing plant and makes it into luxury bamboo tissue products. This award winning UK top 100 start-up has captured consumers’ imagination with high quality household products and several hundred 5* consumer reviews. Stocked in UK retailers such as Ocado, Booths, Milk & More, Oxfam, Morrisons, WHSmith, Boots and the brand is Amazon's choice. The Cheeky Panda is also available internationally with stores listings with Dunnes (Ireland), Blokker (Netherlands), Life AB (Scandinavia), Monoprix (France) and Carrefour (Dubai). The brand is going through rapid growth and is taking on growth capital.

Intended impact

In a world of stretched resources it makes sense to use bamboo, the world's fastest growing plant, for everyday tissue products instead of trees which take 15 years to harvest. The brand is carbon neutral and for every product purchased money goes to protecting the Vietnamese rainforest via the World Land Trust.

Substantial accomplishments to date

As a disruptor brand we have developed strong brand loyalty and a range of innovative products including:

Bamboo Toilet Tissue
Bamboo Kitchen Towels
Bamboo Travel Tissue
Bamboo Facial Tissue
Bamboo Handtowels
Bamboo Baby and Wet Wipes

We can innovate products extremely fast and bring high quality consumer goods to the market in months instead of years. We have created a gold standard for the tissue industry and we lead the way in green innovation for others to follow.

Our TV advert launched at the end of last year has been seen by over 1m people on YouTube. Our consumer engagement on social media is 10x higher than the incumbent brands. We are supported by an ex board member of P&G as well as entrepreneurial investors who have listed firms on NASDAQ. With a passionate team of young sustainability entrepreneurs the company has developed 12 types of bamboo tissue products from toilet tissue, kitchen towels, facial tissue, wet wipes and nappies.

Monetisation strategy

We make bamboo products and sell them for a profit. The model is stack it high and sell as much of it as possible. The annual tissue category is £50bn (*Euromonitor).

Use of proceeds

This is growth capital to support purchasing of stock, marketing to raise the brand awareness and internationalisation of the brand.

Please note that the company has £100k in working capital loans from investors. Funds raised will not be used to pay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £24,756,709

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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