The Cheeky Panda

Idea

Introduction

The Cheeky Panda’s takes the worlds fastest growing plant and makes it into luxury bamboo tissue products. This award winning UK top 100 start-up has captured consumers’ imagination with high quality household products and several hundred 5* consumer reviews. Stocked in UK retailers such as Ocado, Booths, Milk & More, Oxfam, Morrisons, WHSmith, Boots and the brand is Amazon's choice. The Cheeky Panda is also available internationally with stores listings with Dunnes (Ireland), Blokker (Netherlands), Life AB (Scandinavia), Monoprix (France) and Carrefour (Dubai). The brand is going through rapid growth and is taking on growth capital.

Intended impact

In a world of stretched resources it makes sense to use bamboo, the world's fastest growing plant, for everyday tissue products instead of trees which take 15 years to harvest. The brand is carbon neutral and for every product purchased money goes to protecting the Vietnamese rainforest via the World Land Trust.

Substantial accomplishments to date

As a disruptor brand we have developed strong brand loyalty and a range of innovative products including:

Bamboo Toilet Tissue
Bamboo Kitchen Towels
Bamboo Travel Tissue
Bamboo Facial Tissue
Bamboo Handtowels
Bamboo Baby and Wet Wipes

We can innovate products extremely fast and bring high quality consumer goods to the market in months instead of years. We have created a gold standard for the tissue industry and we lead the way in green innovation for others to follow.

Our TV advert launched at the end of last year has been seen by over 1m people on YouTube. Our consumer engagement on social media is 10x higher than the incumbent brands. We are supported by an ex board member of P&G as well as entrepreneurial investors who have listed firms on NASDAQ. With a passionate team of young sustainability entrepreneurs the company has developed 12 types of bamboo tissue products from toilet tissue, kitchen towels, facial tissue, wet wipes and nappies.

Monetisation strategy

We make bamboo products and sell them for a profit. The model is stack it high and sell as much of it as possible. The annual tissue category is £50bn (*Euromonitor).

Use of proceeds

This is growth capital to support purchasing of stock, marketing to raise the brand awareness and internationalisation of the brand.

Please note that the company has £100k in working capital loans from investors. Funds raised will not be used to pay these loans.