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The Cheeky Panda

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100% Ultra Sustainable, Low Carbon, Bamboo Tissue Products.

EIS

Location
London, United Kingdom
www.thecheekypanda.co.uk

Categories: Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C

Investment
sought:
£750,002
Equity
offered:
2.94%
Funded 10 May 2019
Investment
amount:
£1,594,138
Valuation
(pre-money):
£24,756,709

Idea

Introduction

The Cheeky Panda’s takes the worlds fastest growing plant and makes it into luxury bamboo tissue products. This award winning UK top 100 start-up has captured consumers’ imagination with high quality household products and several hundred 5* consumer reviews. Stocked in UK retailers such as Ocado, Booths, Milk & More, Oxfam, Morrisons, WHSmith, Boots and the brand is Amazon's choice. The Cheeky Panda is also available internationally with stores listings with Dunnes (Ireland), Blokker (Netherlands), Life AB (Scandinavia), Monoprix (France) and Carrefour (Dubai). The brand is going through rapid growth and is taking on growth capital.

Cheeky panda range

Intended impact

In a world of stretched resources it makes sense to use bamboo, the world's fastest growing plant, for everyday tissue products instead of trees which take 15 years to harvest. The brand is carbon neutral and for every product purchased money goes to protecting the Vietnamese rainforest via the World Land Trust.

Chris julie edited

Substantial accomplishments to date

As a disruptor brand we have developed strong brand loyalty and a range of innovative products including:

Bamboo Toilet Tissue
Bamboo Kitchen Towels
Bamboo Travel Tissue
Bamboo Facial Tissue
Bamboo Handtowels
Bamboo Baby and Wet Wipes

We can innovate products extremely fast and bring high quality consumer goods to the market in months instead of years. We have created a gold standard for the tissue industry and we lead the way in green innovation for others to follow.

Our TV advert launched at the end of last year has been seen by over 1m people on YouTube. Our consumer engagement on social media is 10x higher than the incumbent brands. We are supported by an ex board member of P&G as well as entrepreneurial investors who have listed firms on NASDAQ. With a passionate team of young sustainability entrepreneurs the company has developed 12 types of bamboo tissue products from toilet tissue, kitchen towels, facial tissue, wet wipes and nappies.

Monetisation strategy

We make bamboo products and sell them for a profit. The model is stack it high and sell as much of it as possible. The annual tissue category is £50bn (*Euromonitor).

Use of proceeds

This is growth capital to support purchasing of stock, marketing to raise the brand awareness and internationalisation of the brand.

Please note that the company has £100k in working capital loans from investors. Funds raised will not be used to pay these loans.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.