Coinrule Catches the Next Market Opportunity on Your Behalf by Automating Your Investments
- 13,000+ Investors using Coinrule globally
- 10x Sales growth since launch in January
- Awarded ‘Best for Beginners 2020’ by Cryptotrader
- SEIS eligible with £137k of allocation available
The world of finance is changing. Up to 90% of markets are managed by bots and run by investment banks and hedge funds, leaving the guy or girl on the street with few tools to compete.
Learning to trade manually is difficult and time consuming and the relative knowledge of professional and hobbyist investors is very different, and so is their access to opportunities.
For the typical millennial the easiest opportunities left on the market are to invest in passive investment funds or to buy and hold.
Coinrule lets you automate your investments across multiple platforms to protect your funds and catch the next great market opportunity - algorithmic trading without having to learn a single line of code.
Coinrule is a smarter system for trading because it adds automation across 10+ investment platforms. Best of all: it’s educational and gamified, neatly packaged and ready to deliver our mission for financial inclusion by giving people the tools to compete in a new world of trading.
Substantial accomplishments to date
We are proud that 67% of all funds users invested through Coinrule are currently in profit, despite the 2020 market crash affecting the world economy. That in itself is a positive signal for the team's vision, and it is good for our fiery financial inclusion mission.
✓ $3.3M Monthly Trading Volume in July 2020, +38% from previous month
✓ 13,000+ Registered Users
✓ +60% MoM average sales growth since March 2020
✓ 7,000+ Live and Demo Strategies created every month
✓ Raised a Pre-Seed of £200,000 from MKB Bank and two Angels in 2019
✓ Secured Partnerships including with Binance, Kraken, Bitpanda, The Alan Turing Institute and selected for industry-leading Accelerators and Networks:
✓ Top-notch Advisors including former Chief Strategy Officer at IG Index and Research Fellow at the UCL Blockchain Centre:
Selected Press Coverage:
✓ Awarded ‘Best for Beginners 2020’ by Cryptotrader
✓ Selected for the Natwest RBS Fintech Accelerator
✓ Featured as '5 Must-Have Trading Tools for 2020: Coinrule, eToroX, Kraken Futures, and Others' by ZYCrypto
✓ Voted 'Best Startup 'at the Fintech Lab Demo Day
Crypto trading volume already accounts for 10% of US equity trading, and there are 56m active crypto traders worldwide according to CH&Co. In addition, Coinrule is also expanding into traditional assets, opening up the market from the billions of crypto to the trillions of multiple asset classes, in a market that is expected to be over $16.7 billion in size by 2025.
Coinrule is uniquely positioned to become the link between the old world of finance and the new, offering an automated SaaS trading solution across all assets and platforms.
We charge users a simple monthly subscription with 4 available plans: one is free, the others charge a tiered fee for Hobbyist, Trader and Pro plans.
The growth strategy is focused on Crypto Communities, the new Affiliate Programme, and on trusted Partnerships marketing campaigns with Binance, Kraken, Bitpanda, etc.
We also rank organically for key search terms such as 'Automated Trading Coinbase' on Page 1 of Google; this is a major traffic driver.
Use of proceeds
Coinrule's vision is to become an investment ecosystem that allows users to backtest strategies, copy trades from expert investors in the marketplace, find arbitrage opportunities and automatically find the best prices across exchanges.
We believe that the new fundraise will allow us to achieve that vision, and to (1) activate paid growth channels based on influencer marketing and direct acquisition on Adwords supported by newsletter networks with cost effective PPC rates (2) validate upcoming wider product offerings with the launch of new killer features and (3) keep building a strong interdisciplinary team.
Long term, we intend to expand into the new field of Decentralised Finance with a Proof of Concept to validate that emerging market. Adding decentralised apps to Coinrule strategies would open endless opportunities like staking coins, lending out funds, request instant loans and trading synthetic assets.
All of this will be possible from one single interface enhanced with the power of automation.
The company has three classes of shares, described below. Seedrs investors will receive ordinary shares.
The company has three classes of shares, described below. Seedrs investors will receive Ordinary shares.
A Preferred - shares with voting and dividend rights and with a 1x participating liquidation preference and narrow-based weighted average anti-dilution rights
Ordinary - a class of ordinary shares with voting and dividend rights
B Ordinary - a class of ordinary shares with no voting rights but with dividend rights
The Company may take on additional investment of up to £200k by the end of 2020 on a non-pre-emptive basis. Any such investment will be at the same share price and will form part of this round.
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