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Coinrule

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Coinrule Catches the Next Market Opportunity on Your Behalf by Automating Your Investments

209%
 - 
Funded 19 Oct 2020
£250,002 target
£531,423 from 658 investors
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Business overview

Location London, United Kingdom
Social media
Website coinrule.io
Sectors Finance & Payments Digital B2C
Company number 11265766
Incorporation date 20 Mar 2018
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Investment summary

Type Equity
Valuation (pre-money) £4M
Equity offered 11.55%
Tax relief

EIS

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Business highlights

  • 13,000+ Investors using Coinrule globally
  • 10x Sales growth since launch in January
  • Awarded ‘Best for Beginners 2020’ by Cryptotrader
  • SEIS eligible with £137k of allocation available
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.20 +
  • Pay by Bank payments not accepted

Idea

Introduction

The world of finance is changing. Up to 90% of markets are managed by bots and run by investment banks and hedge funds, leaving the guy or girl on the street with few tools to compete.

Learning to trade manually is difficult and time consuming and the relative knowledge of professional and hobbyist investors is very different, and so is their access to opportunities.

For the typical millennial the easiest opportunities left on the market are to invest in passive investment funds or to buy and hold.

Coinrule lets you automate your investments across multiple platforms to protect your funds and catch the next great market opportunity - algorithmic trading without having to learn a single line of code.

Coinrule is a smarter system for trading because it adds automation across 10+ investment platforms. Best of all: it’s educational and gamified, neatly packaged and ready to deliver our mission for financial inclusion by giving people the tools to compete in a new world of trading.

Substantial accomplishments to date

We are proud that 67% of all funds users invested through Coinrule are currently in profit, despite the 2020 market crash affecting the world economy. That in itself is a positive signal for the team's vision, and it is good for our fiery financial inclusion mission.

Key Facts:

✓ $3.3M Monthly Trading Volume in July 2020, +38% from previous month

✓ 13,000+ Registered Users

✓ +60% MoM average sales growth since March 2020

✓ 7,000+ Live and Demo Strategies created every month

✓ Raised a Pre-Seed of £200,000 from MKB Bank and two Angels in 2019

✓ Secured Partnerships including with Binance, Kraken, Bitpanda, The Alan Turing Institute and selected for industry-leading Accelerators and Networks:

✓ Top-notch Advisors including former Chief Strategy Officer at IG Index and Research Fellow at the UCL Blockchain Centre:

Selected Press Coverage:

✓ Awarded ‘Best for Beginners 2020’ by Cryptotrader

✓ Selected for the Natwest RBS Fintech Accelerator

✓ Featured as '5 Must-Have Trading Tools for 2020: Coinrule, eToroX, Kraken Futures, and Others' by ZYCrypto

✓ Voted 'Best Startup 'at the Fintech Lab Demo Day

Monetisation strategy

Crypto trading volume already accounts for 10% of US equity trading, and there are 56m active crypto traders worldwide according to CH&Co. In addition, Coinrule is also expanding into traditional assets, opening up the market from the billions of crypto to the trillions of multiple asset classes, in a market that is expected to be over $16.7 billion in size by 2025.

Coinrule is uniquely positioned to become the link between the old world of finance and the new, offering an automated SaaS trading solution across all assets and platforms.

We charge users a simple monthly subscription with 4 available plans: one is free, the others charge a tiered fee for Hobbyist, Trader and Pro plans.

The growth strategy is focused on Crypto Communities, the new Affiliate Programme, and on trusted Partnerships marketing campaigns with Binance, Kraken, Bitpanda, etc.

We also rank organically for key search terms such as 'Automated Trading Coinbase' on Page 1 of Google; this is a major traffic driver.

Use of proceeds

Coinrule's vision is to become an investment ecosystem that allows users to backtest strategies, copy trades from expert investors in the marketplace, find arbitrage opportunities and automatically find the best prices across exchanges.

We believe that the new fundraise will allow us to achieve that vision, and to (1) activate paid growth channels based on influencer marketing and direct acquisition on Adwords supported by newsletter networks with cost effective PPC rates (2) validate upcoming wider product offerings with the launch of new killer features and (3) keep building a strong interdisciplinary team.

Long term, we intend to expand into the new field of Decentralised Finance with a Proof of Concept to validate that emerging market. Adding decentralised apps to Coinrule strategies would open endless opportunities like staking coins, lending out funds, request instant loans and trading synthetic assets.

All of this will be possible from one single interface enhanced with the power of automation.

Investor Perks

Key Information

Share Class:

The company has three classes of shares, described below. Seedrs investors will receive ordinary shares.

Share Classes:
The company has three classes of shares, described below. Seedrs investors will receive Ordinary shares.

A Preferred - shares with voting and dividend rights and with a 1x participating liquidation preference and narrow-based weighted average anti-dilution rights

Ordinary - a class of ordinary shares with voting and dividend rights

B Ordinary - a class of ordinary shares with no voting rights but with dividend rights

The Company may take on additional investment of up to £200k by the end of 2020 on a non-pre-emptive basis. Any such investment will be at the same share price and will form part of this round.

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To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,001,957

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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