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Crua Outdoors

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Crua develops technically advanced & disruptive insulated tents for both recreational and commercial use.

170%
 - 
23 days left
£200,007 target
£341,638 from 558 investors
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Business overview

Location Tralee, Ireland
Social media
Website www.cruaoutdoors.com
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 553249 (Ireland)
Incorporation date 26 Nov 2014
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Investment summary

Type Equity
Valuation (pre-money) £8.7M
Equity offered 3.79%
Tax relief

EIS

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Business highlights

  • Thermally, acoustically, light & blast insulating tents
  • 2.5 X Revenue growth in 2020 to over $2.5m*
  • 20,000+ customers, 100+ countries & growing - US primary market
  • Glamping 'Loj' ready for launch, along with 3 new products in Q1
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Key features

  • Secondary Market
  • Seedrs nominee min. £16.98 +

Idea

Introduction

Thermo Tents Limited (Trading as Crua Outdoors and Crua Industrial) designs and develops thermally, acoustically and light insulating tents as well as fabric structures. We incorporate cutting edge material technology into our unique designs to solve a real problem. Tents can be very comfortable.

With Crua, a camping trip provides a restful night’s sleep, creating an enhanced outdoors experience. Our 20,000+ customers in 100+ countries prove that comfort is important to campers.

Revenues more than doubled in 2020, and we've already seen our website revenues nearly triple in Jan 2021 - when compared to the same period in 2020*.

And that’s exactly why Crua's unique design is disrupting traditional tent buying.

'Live Tough. Sleep Easy.'

In Q1 2021 we will launch a ground-breaking insulated and modular glamping 'Loj' Four Season Tent (pronounced Lodge). The glamping industry in the USA is forecast to grow at a Compound Annual Growth Rate of 15% between now and 2024. Our timing is absolutely perfect for that market.

We’ve also developed what we believe to be the worlds first: an insulated and blast-resistant fabric structure for the exploration and production industry.

Monetisation strategy

As we are a product-based company, our revenues primarily come from the sale of Crua products, primarily across North America, the UK, Europe and beyond. Our products are currently manufactured by third parties, although we have brought some prototyping in-house.

Increasing Gross Margin to over 40% is a key part of our 2021 strategy aiming to ensure positive EBITDA moving forward.

Modularity is a key part of our design strategy. As well as helping to offer a unique product range, this also encourages repeat customers, and promotes higher lifetime value of our customers.

Recreational:

We primarily sell Direct to Consumer (online) through our own website, Amazon and New Product Introduction platforms such as Kickstarter and Indiegogo. We do have some B2B sales through strategically chosen retailers such as Cabela’s Moosejaw and Outnorth.

Industrial:

We sell B2B, either to end-user or facilities suppliers.

Commercial:

We will launch our Glamping Loj in 2021, which will be our first formal move into the commercial glamping market. This should prove to be a very strong field for us, as glamping is forecast at a CAGR of 15% in the USA – our target market – between now and 2024.

We will also launch a new Rooftop Tent range in 2021, which will open avenues into partnering with appropriate motor brands.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £8,663,705

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.