Crunch

Idea

Introduction

We believe everyone deserves a life where they love what they do. We delight in empowering self-employed individuals to create the life they want and build a business to support it. Our super slick software means that small businesses don’t need an accountant at all. No more chasing calls or unread emails - with Crunch, you don’t need a traditional accountant. This presents a huge cost-saving and allows freelancers, contractors, and small business owners to stay in control of their finances.

If you’re ever in need of further support, we have experts on tap. We’re the next generation of SAAS; software AND service - the best of both worlds.

Even better, you can join us for FREE. Our revolutionary Crunch Free package allows you access to Open Banking, invoicing, and accounting services, so you can get back to doing what you love without the hassle of expensive accountant's fees. No hidden fees, no trial periods - we’re free forever!

Substantial accomplishments to date

⭐Crunch landed in 2009 with its unique all-in-one Ltd company accounting software and service, at one-third of the price of a traditional accountant. We then started to grow… a lot.

⭐We became the fastest growing accountancy firm in the UK*, jumping up the AccountancyAge 50+50 Top 100 Accountancy Firms at a rapid rate. (*organic growth based on AccountancyAge rankings)

⭐Featuring on the Chris Evans Radio 2 drivetime show with 5m listenership in our launch year.

⭐2019
Mid-Tier Firm of the Year | British Accountancy Awards
Large Firm of the Year | AccountingWEB’s Accounting Excellence
Content Marketing Award | British Accounting Marketing Awards

⭐Launched our new Accountancy & Tax platform, enabling us to bring Crunch Free to the market. From October 2020, 1000 businesses signed up every month.

⭐Today, we have over 10,000 Crunch Free members, achieved in less than 10 months, and without any investment.

⭐Refreshed our Crunch Chorus Community in June 2021, adding a host of new features increasing our membership to a massive 68,000 members

Monetisation strategy

✔ Direct: Software and Service sales of Sole Trader Pro, Limited Company Pro, Limited Company Premium, and the Small Business package.

✔ Upgrades to Crunch Free: Software add-ons, bite sized services like 'Ask an Accountant' and upgrades to the software and service products.

✔ Partner sales for complimentary products like Crunch Mortgages, Insurance, Investments and Pensions, as well as other partners.

✔ Payments commission - from payments links in Crunch Invoices via a payment partner like Stripe.

Use of proceeds

✔ Substantial investment into growth marketing tactics and talent to deliver our ambitious 3-year omnichannel marketing strategy.

✔ Amplify investment into product development to build Crunch functionality and features; not only for a faster delivery rate but also to remain at the forefront of innovation.

Investors perks

Crunch Coins is a voucher system that not only allows you to redeem the value against Crunch's products and services but also redeem the vouchers against community members' products. We will be announcing our members businesses that want to be involved next week.

One Crunch Coin has an equivalent value of £1 when used to purchase products and services from Crunch or its community, The cash value of one Crunch Coin is £0.01 per coin.