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Cypher Coders

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Cypher is an EdTech company delivering a creative computer science education online to children aged 6-12

152%
 - 
15 days left
£175,001 target
£267,242 from 237 investors
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Business overview

Location London, United Kingdom
Social media
Website www.cyphercoders.com/
Sectors Content & Information Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10214421
Incorporation date 3 Jun 2016
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Investment summary

Type Equity
Valuation (pre-money) £5.9M
Equity offered 4.34%
Tax relief

EIS

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Business highlights

  • £990k revenue*, subscription model launching in 2021
  • Leading coding school, 15k+ hrs of live online learning last year
  • 250+ 5* reviews, with over 2000+ students taught
  • 56% repeat customers, 50% of new customers referred by a friend
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Key features

  • Secondary Market
  • Seedrs nominee min. £12.60 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

Cypher inspires children to learn the language of the future - code. Through our transformational creative curriculum, we deliver a Live Online computer science education to children aged 6 -12 in small, teacher-led, creatively themed courses.

Computational thinking is at the heart of coding, providing a foundation for efficient problem-solving. Teaching children the tools to think computationally allows them to break down a real-world problem and work out how to fix it. It’s a skill they can apply to all subjects.

The Cypher curriculum helps children learn to code through:

> Stimulating curiosity and creativity
> Developing 21st century skills - digital, emotional, social
> Embedding a foundation of computational thinking
> Enthralling themes that engage both girls and boys such as conservation, fashion and art
> Using a variety of coding languages such as Scratch, Python, JavaScript
> Nurturing confidence, collaboration, communication and problem solving

Our goal is to get the next generation future ready!

Monetisation strategy

Currently, the Cypher curriculum is delivered through 7.5 hour courses taught with live teachers and in classes with 3 - 8 students. Courses are delivered during holiday times (1 week x 5 days x 90 mins), during term time (10 weeks x 1 day x 45 mins) and on weekends (2 weeks x 2 days x 1h 50m) to be flexible to different schedules.

The Cypher subscription model is launching this year with the aim of increasing repeat business by maximising the repeat buying behaviour of our customers, driving recurring revenue and ensuring we provide value for our customers. The subscription model will consist of 3 tiers starting as low as £37.50 per month.

Current revenue model:
> Average course price: £170
> Average student spend: £333 per year
> Gross Profit per student: 69%. We aim to increase this margin to 75%
> Customer Acquisition Cost (CAC) per student: £47.50
> Potential lifetime value (LTV) per student: £1,165

By introducing our subscription model, we believe we can enhance our customer acquisition and build on our already strong word of mouth referral (50% of new customers are recommended by a friend*), and strong resale rates (56% of students each camp are returning*). This will all be further enabled by our scalable platform which we are continuing to invest in.

*Figures based on customer feedback from Cypher Camps run between April ‘20 - Feb ‘21.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £5,896,472

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.