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Dearbump

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Dearbump is a pregnancy subscription box and digital wellbeing service, making work work for new parents

142%
 - 
Funded 8 Nov 2021
£100,011 target
£156,333 from 161 investors
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Business overview

Location Liverpool, United Kingdom
Social media
Website www.dearbump.com/
Sectors Healthcare Digital Mixed B2B/B2C
Company number 11217852
Incorporation date 21 Feb 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.4M
Equity offered 9.00%
Share price £14.39
Tax relief

EIS

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Business highlights

  • Multi-award winning subscription boxes
  • Over 6000 boxes sold to women around the UK
  • Grown almost 300% each year
  • 200 Brand partnerships already in place
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Key features

  • Secondary Market
  • Seedrs nominee min. £14.39 +
  • Pay by Bank payments not accepted
  • Idea
  • Investor Perks
  • Key Information
  • Team
  • Updates
  • Investors 161
  • Discussion
  • Documents

Idea

Introduction

Dearbump is an award-winning pregnancy subscription service providing products and information tailored for each stage of pregnancy and help the transition into parenthood. We have been operating since 2018 in the direct-to-consumer space.

We have now developed what we believe is the UK’s first corporate parental wellbeing programme, which combines our pregnant subscription boxes with our new wellbeing technology, that includes automatic check ins and digital support throughout pregnancy, maternity leave and the transition back into the workplace.

With 54,000 pregnant women leaving the workplace every year, we have the potential to solve a huge problem for businesses who are finding it increasingly difficult to attract and retain female talent.

Since launch we have won 2 awards, thrived during the pandemic and are currently in conversation with 2 multinational corporations who are interested in implementing this programme.

Substantial accomplishments to date

· We have grown almost 300% YoY since 2019*

· Turnover of 58k in 6 month test period following one influencer post*

· Voted best pregnancy subscription box 2020 - Project Baby Magazine

· Voted best pregnancy gift 2020 - Bizzie Baby

· Over 6,000 boxes sold to women around the UK

· 13,500 social media followers

· Scaled from 8 boxes to 16 boxes as part of our retentions strategy

· Mpower national business award finalist

· 200 Brand partnerships in place

· We have worked with over 20 Influencers who have a combined reach of over 3.5 million people

· We are in advanced conversation with Barclays to provide a maternity package to their staff, and in the interim period we will be offering their staff a discount to our services as part of Barclays staff perks structure

· We are also in advanced conversation with a second national banking corporation to provide our services to their staff

*based on unaudited accounts

Monetisation strategy

Our programme includes monthly boxes curated for every stage of pregnancy, caring for early symptoms like morning sickness right up to preparations for birth and motherhood. All of our boxes contain a product to support wellbeing.

In addition to our boxes, employees will receive wellbeing checks at various points of pregnancy. This enables us to support and reassure women at the times they need it most.

We make money through our subscription services, our boxes are £25 per month.

We also offer bespoke gifting options, and a create your own box feature, which is charged at a premium.

We work with lots of brands and influencers, to offer product placement, and celeb endorsement.

Our new corporate offering will be charged a subscription fee per employee which will start at £500 per year per employee.

Use of proceeds

We require capital to assist in scaling our product across the UK and help market the products to businesses across the UK.

We will use the capital to grow our team to assist with our corporate growth strategy.

Sales and marketing executive to lead our integrated communications strategy.

Relationship manager to manage new clients and build relationships with partner support platforms such as working families, and other mental health/therapy platforms.

We will hire a product operations lead to manage the operations and efficiency of the conversations platform.

Investor Perks

*Rewards can only be shipped to UK addresses

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding Debt

The company has the following loan:

£11,000 Bounce Back Loan at an interest rate of 2.5% per annum. Monthly repayments of £204.43 began in May 2021 and the loan is to be repaid by May 2026.

The funds raised from this investment round will not be used to repay this loan.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,439,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.