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Dearbump

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Dearbump is a pregnancy wellbeing subscription committed to improving the lives of expectant mothers.

78%
£100,011 target
£78,987 from 48 investors
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Business overview

Location Liverpool, United Kingdom
Social media
Website www.dearbump.com/
Sectors Healthcare Digital Mixed B2B/B2C
Company number 11217852
Incorporation date 21 Feb 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.4M
Equity offered 6.50%
Tax relief

EIS

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Business highlights

  • Multi-award winning subscription boxes
  • Over 6000 boxes sold to women around the UK
  • Grown almost 300% each year
  • 200 Brand partnerships already in place
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Key features

  • Secondary Market
  • Seedrs nominee min. £14.39 +

Idea

Introduction

Dearbump is an award-winning pregnancy subscription service providing products and information tailored for each stage of pregnancy and help the transition into parenthood. We have been operating since 2018 in the direct-to-consumer space.

We have now developed what we believe is the UK’s first corporate parental wellbeing programme, which combines our pregnant subscription with wellbeing check ins and digital support throughout pregnancy, maternity leave and the transition back into the workplace.

With 54,000 pregnant women leaving the workplace every year, we have the potential to solve a huge problem for businesses who are finding it increasingly difficult to attract and retain female talent.

Since launch we have won 2 awards, thrived during the pandemic and are currently in conversation with 2 multinational corporations who are interested in implementing this programme.

Monetisation strategy

Our programme includes monthly boxes curated for every stage of pregnancy, caring for early symptoms like morning sickness right up to preparations for birth and motherhood. All of our boxes contain a product to support wellbeing.

In addition to our boxes, employees will receive wellbeing checks at various points of pregnancy. This enables us to support and reassure women at the times they need it most.

We make money through our subscription services, our boxes are £25 per month.

We also offer bespoke gifting options, and a create your own box feature, which is charged at a premium.

We work with lots of brands and influencers, to offer product placement, and celeb endorsement.

Our new corporate offering will be charged a subscription fee per employee which will start at £500 per year per employee.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £1,439,000

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.