Learn more about convertible campaigns.
Smart homes need rethinking. Many products are over-specced, have the look of high-tech gadgets and target tech-lovers alone.
Ding designs products that are: smart, beautiful and truly simple for consumers to use. Our first product, the Ding Smart Doorbell, connects you to visitors at your front door using an app on your mobile phone. You no longer miss visitors or deliveries when not at home.
Ding overfunded its 2016 Kickstarter by 200%; reached over £100,000 in pre-sales; raised over £250,000 from 229 investors in its previous Seedrs round; and is now agreeing a distribution deal for 5,000-6,000 units with a leading UK retailer.
Our product received international press coverage in design and tech magazines, from Wallpaper to Wired. The quick reliable voice calls, zero-tools installation option and minimal, instagrammable design appeals to a wider audience of design-conscious buyers as well as tech early-adopters.
We have also built our voice platform, giving us some great IP for product expansion.
This convertible round will support our UK retail launch with marketing, technical services and working capital putting Ding in an even stronger position within the smart doorbell market, predicted to grow at a CARG of 78% through 2021.