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DMALINK

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Our technology creates an open, transparent & accessible currency market for banks, funds, corporations.

366%
 - 
Funded 19 Feb 2021
£100,013 target
£426,637 from 685 investors
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Business overview

Location London, United Kingdom
Social media
Website www.dmalink.com
Sectors Finance & Payments Digital B2B
Company number 09360817
Incorporation date 18 Dec 2014
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Investment summary

Type Equity
Valuation (pre-money) £10.3M
Equity offered 3.44%
Tax relief

EIS

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Business highlights

  • Revenue £2.4m to-date, 316,000+ completed client transactions
  • Proven offering increasing market fairness and transparency
  • Trademarked brand used by banks, funds, asset managers globally
  • Awarded funding from the Future Fund
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Key features

  • Secondary Market
  • Seedrs nominee min. £16.31 +
  • Direct investment min. £15,000.00 +

Idea

Introduction

Our technology creates an open, transparent and accessible currency market for banks, funds and corporations.

​DMALINK was launched six years ago by Michael Siwek and Ashwind Soonarane with $230,000. Today, it is an established and trademarked brand used by banks, funds and brokers globally.

The FX market is the world's largest and most liquid financial market, recording an average daily trading volume of $6.6 Trillion. Despite its size, there are occasions when the FX market can be opaque and liable to imperfect price movements to the detriment of all participants. In recent years the FX market has been plagued by a host of scandals relating to the conduct of some of the world's largest financial institutions.

DMALINK exists to address structural imperfections in the FX market and rectify the governance and conduct issues raised by regulators. Our big data and analytics solutions make it possible to make better trading decisions.

Please request the pitch deck for further detail.

Substantial accomplishments to date

2016 – Seed Investment of $230,000

2017 – First Data centre go-live in New York

2018 – Full-time round-the-clock operations team of six

2018 – IP share deal with leading European AI firm to scale the platform

2019 - £2.4 million+ revenue since inception, achieved across 300,000+ client orders

2019 – Sponsor of TradeTech FX USA (Miami) trade show attended by 500+ industry leaders from around the globe

2019 – Appointment of Lloyds FX industry veteran Manu Choudhary as CEO

2020 – Second data centre go-live in London

2020 – Future Fund fundraise of £400,000

2020 – Appointment of additional London sales team

2020 – Reduction of vendor cost of up to 60% through onboarding of Tier 1 Clearing Bank

2020 – Launch of industry-leading functionality allowing our clients to demonstrate compliance to the regulator, thus potentially avoiding future fines.

2020: Launch of a US-based sales team (contractual partnership)

You can read about DMALINK media coverage by visiting dmalink.com/media

See the trading platform in action. Simply use the credentials to access Infinium trader (DMALINK trademark).

​https://demo.infinium.dmalink.com/dmalink/#fxmain

URL: Demo user login > seedrs
Password > seedrs2021

Monetisation strategy

This is the next stage in the digital FX trading evolution - we are shaking up traditional practices to create meaningful and long-lasting change within the financial markets.

Two revenue streams:

1. Fee per transaction

2. Subscription-based real-time API market data service

No monthly terminal or integration fees, making it easy for clients to start trading. DMALINK is the only exchange we know not charging any fees to market makers/price providers. Only clients pay a per-transaction fee. This creates favourable trading conditions for clients.

Use of proceeds

The funds from this round will be used to materially accelerate our 2021 roadmap by growing the sales team and investing in technology.

Summary

• 60% on salaries for existing and new team members allowing global growth

• 20% on marketing and sales efforts

• 20% technology expansion

Breakdown

12 months target:

• Hire sales talent to grow revenue – New hedge fund salesperson expected start date Q2 2021.

• Reduce vendor costs by up to 60% - achieved in August 2020

• Launch an Institutional Singapore platform – Q4 2021

• R&D (intellectual property) deep learning/artificial intelligence project - ongoing

Medium-term targets:

• Expand the product offering to include swaps and non-deliverable forwards

• Fully develop our in-house technology stack with Artificial Intelligence

• Launch of a new subsidiary for the licencing of financial technology

You can learn more about how the funds will be used at investdma.com

Key Information

Debt

The company has a £21,395 loan at an interest rate of 4.5% per annum with a 5 year term remaining.

The funds raised from this investment round will not be used to repay these loans.

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To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £10,303,027

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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