Our technology creates an open, transparent & accessible currency market for banks, funds, corporations.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | www.dmalink.com |
| Sectors | Finance & Payments Digital B2B |
| Company number | 09360817 |
| Incorporation date | 18 Dec 2014 |
Investment summary
Business highlights
- Revenue £2.4m to-date, 316,000+ completed client transactions
- Proven offering increasing market fairness and transparency
- Trademarked brand used by banks, funds, asset managers globally
- Awarded funding from the Future Fund
Key features
Idea
Introduction
Our technology creates an open, transparent and accessible currency market for banks, funds and corporations.
DMALINK was launched six years ago by Michael Siwek and Ashwind Soonarane with $230,000. Today, it is an established and trademarked brand used by banks, funds and brokers globally.
The FX market is the world's largest and most liquid financial market, recording an average daily trading volume of $6.6 Trillion. Despite its size, there are occasions when the FX market can be opaque and liable to imperfect price movements to the detriment of all participants. In recent years the FX market has been plagued by a host of scandals relating to the conduct of some of the world's largest financial institutions.
DMALINK exists to address structural imperfections in the FX market and rectify the governance and conduct issues raised by regulators. Our big data and analytics solutions make it possible to make better trading decisions.
Please request the pitch deck for further detail.
Substantial accomplishments to date
2016 – Seed Investment of $230,000
2017 – First Data centre go-live in New York
2018 – Full-time round-the-clock operations team of six
2018 – IP share deal with leading European AI firm to scale the platform
2019 - £2.4 million+ revenue since inception, achieved across 300,000+ client orders
2019 – Sponsor of TradeTech FX USA (Miami) trade show attended by 500+ industry leaders from around the globe
2019 – Appointment of Lloyds FX industry veteran Manu Choudhary as CEO
2020 – Second data centre go-live in London
2020 – Future Fund fundraise of £400,000
2020 – Appointment of additional London sales team
2020 – Reduction of vendor cost of up to 60% through onboarding of Tier 1 Clearing Bank
2020 – Launch of industry-leading functionality allowing our clients to demonstrate compliance to the regulator, thus potentially avoiding future fines.
2020: Launch of a US-based sales team (contractual partnership)
You can read about DMALINK media coverage by visiting dmalink.com/media
See the trading platform in action. Simply use the credentials to access Infinium trader (DMALINK trademark).
https://demo.infinium.dmalink.com/dmalink/#fxmain
URL: Demo user login > seedrs
Password > seedrs2021
Monetisation strategy
This is the next stage in the digital FX trading evolution - we are shaking up traditional practices to create meaningful and long-lasting change within the financial markets.
Two revenue streams:
1. Fee per transaction
2. Subscription-based real-time API market data service
No monthly terminal or integration fees, making it easy for clients to start trading. DMALINK is the only exchange we know not charging any fees to market makers/price providers. Only clients pay a per-transaction fee. This creates favourable trading conditions for clients.
Use of proceeds
The funds from this round will be used to materially accelerate our 2021 roadmap by growing the sales team and investing in technology.
Summary
• 60% on salaries for existing and new team members allowing global growth
• 20% on marketing and sales efforts
• 20% technology expansion
Breakdown
12 months target:
• Hire sales talent to grow revenue – New hedge fund salesperson expected start date Q2 2021.
• Reduce vendor costs by up to 60% - achieved in August 2020
• Launch an Institutional Singapore platform – Q4 2021
• R&D (intellectual property) deep learning/artificial intelligence project - ongoing
Medium-term targets:
• Expand the product offering to include swaps and non-deliverable forwards
• Fully develop our in-house technology stack with Artificial Intelligence
• Launch of a new subsidiary for the licencing of financial technology
You can learn more about how the funds will be used at investdma.com
Key Information
Debt
The company has a £21,395 loan at an interest rate of 4.5% per annum with a 5 year term remaining.
The funds raised from this investment round will not be used to repay these loans.
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