Drop Wine App

Idea

Introduction

Drop is an on-demand virtual wine cellar, expertly curated and available to your doorstep within 1 hour.

Over 50% of the UK admit to feeling overwhelmed and frustrated when it comes to choosing a wine, and with 25% of the UK’s 28 million regular wine drinkers now buying online, they are demanding the speed and convenience they are accustomed to in all aspects of their lives.

Whilst food delivery giants are starting to fill the wine void, it is at the sacrifice of quality and customer intimacy. Simultaneously credible wine merchants are lagging in technology.

Drop was founded by Ian Campbell and Will Palmer, successful restaurateurs and wine enthusiasts, to fill this growing market gap.

With Drop the right wine finds you. A powerful feature-rich APP helps you choose your wine without being overwhelmed or confused, combined with the ultimate of delivery convenience.

We aim to be the UK's leading virtual wine cellar - to your doorstep within 1 hour.

Monetisation strategy

Drop is a proven model and we now look to benefit from scaling the business from our current single site to a national footprint of over 100 distribution points over the next 5 years.

We aim to achieve this through:

• Network Expansion

Leveraging our tech we will offer the 1-hour delivery window to customers across the country via 2 fulfilment strategies:

o Franchises - Drop branded execution, local fulfilment, wine retailing and bar sales.

o Logistics hubs - a pure digital fulfilment, supporting a D2C model.

• Additional Tech Development

o A feature-rich virtual wine cellar experience.

o AI interpretation of customer buying needs and enhanced CX via machine learning.

• Upweighted Digital Marketing

o Our current customer base has been acquired organically with limited marketing. A marketing strategy has been designed to drive customer acquisition in line with regional growth.

• Additional Revenue Streams

o Eg. alcohol category expansion and subscription models via our Tech Platform.