Dorking Wanderers FC
Dorking Wanderers is a National League football club that is looking to continue its record-breaking rise
- Invest in DWFC and become a shareholder!
- Be part of a club with an astounding history of winning.
- Support the next stage of the club's growth.
- Gain access to exclusive rewards and benefits.
Founded only 24 years ago, when a group of friends decided to set up a team and compete in the lowest level of park football, the remarkable, well documented rise of Dorking Wanderers has placed them on the cusp of the English Football League, and the club intends to secure its legacy as one of the most successful teams in British football history by adding further promotions to its record-breaking 12 in 23 completed seasons.
To continue its strong rise, the club needs to make several investments to transition to the level required to consistently compete for promotion, and Dorking Wanderers FC Ltd, the club’s holding company, is in the process of raising equity to complete the funding required to make this transition and continue its journey.
By joining this crowdfunding campaign, you will be able to secure shares in the club and become an owner, whilst also helping the Wanderers raise the funds required to continue on its journey.
Substantial accomplishments to date
Founded by a group of friends in 1999, Dorking Wanderers started life in the lowest level of park football. In only 24 years it has enjoyed a record-breaking and meteoric rise, gaining 12 promotions in 23 completed seasons. The club are now just one promotion away from the English Football League, and achieving an incredible feat.
Dorking Wanderers is seeking to raise a minimum of £2m to invest in a number of revenue-generating commercial infrastructure projects that will provide the club with the aim of providing the club with a sustainable income to support growth and help transition the first team to the level required to consistently compete for
These investments include the development of academy and community playing facilities, plus food and beverage services and hospitality upgrades that will generate commercial revenue opportunities and improve matchday and community experiences.
Additionally, the club is focused on enhancing its commercial operations and targeting gradual income growth in various revenue streams. This growth will be supported by expected increases in attendance and targeted significant growth in digital audiences. The main sources of revenue are:
Matchday Ticket Sales
Sponsorship and Advertising
Food & Drink
Use of proceeds
Dorking Wanderers has managed it’s remarkable rise through taking a controlled approach to expansion and growth, ensuring long-term sustainability is kept at the forefront of business decision making. The club’s goals with the funds are to accelerate progress towards the Football League whilst continuing to outperform revenues in all areas year on year.
The club does not intend to use the funds raised through Seedrs to pay off debts or taxes and neither do they aim to use these funds for creating a non-sustainable playing budget. This raise is solely focused on delivering key objectives that will ultimately help the club establish itself as a consistent performer in this division and to aim for promotion to the EFL.
The decision to choose crowdfunding as a fundraising tool is to galvanise its rapidly growing fanbase and followers through creating an opportunity to buy into the club at an early stage and become an owner.
The management team of Dorking Wanderers football club consists of owner/directors (who are not on the club's payroll), volunteers, and part-time staff.
The directors are also the sole owners and management team of a digital marketing agency, Promote UK Ltd (PUK). Promote UK Ltd does not compete with the football club; however, it is a key sponsor of the club and provides shared staff resources. The directors currently spend approximately 30% of their weekday working hours at DWFC and 70% at Promote UK. As the club evolves the Directors expect to grow the senior management team at PUK to enable them to increase their day-to-day involvement at DWFC.
The company currently has 2 classes of shares, Ordinary Shares and A Shares. All investors in this round, including Seedrs investors, will be receiving Ordinary Shares.
The rights attached to the share classes are as follows:
• Ordinary Shares
○ Voting Rights: Holders of Ordinary Shares have one vote per share.
○ Dividends: They are entitled to receive dividends declared by the company, pro rata to their shareholding percentage.
○ Capital Distribution: In the event of the company's liquidation or any other return of capital, Ordinary Shareholders have the right to receive a pro rata portion of the remaining assets after the settlement of company liabilities.
○ Pre-emption Rights: Ordinary Shareholders have the right to subscribe for additional shares pro rata to their holding of Ordinary Shares.
• A Shares
○ Voting Rights: Holders of A Shares have a fixed 2.5% of votes.
○ Dividend Rights: Holders of A Shares are entitled to a 2.5% fixed proportion of the Company’s dividends.
○ Capital Distribution: In the event of the company's liquidation or other distributions, A Shareholders have a fixed 2.5% right to any surplus assets remaining after the settlement of company liabilities.
The company has the following outstanding loans:
£400,000 loan from a boutique investment bank at an interest rate of 12% per annum. The loan is to be repaid by June 2026.
£60,000 loan from DCMS at an interest rate of 2% per annum. The loan is to be repaid by March 2041, with the first payments starting in Sept 2025.
The funds raised from this investment round will not be used to repay these loans.
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
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