easyGym aims to make fitness accessible to the world through franchising and smart apps
- London, United Kingdom
Categories: Travel, Leisure & Sport Mixed Digital/Non-Digital Mixed B2B/B2C
- Social Media
- Company number
- Incorporation date
- 27 Feb 2019
- Investment sought:
- Equity offered:
easyGym operates a global, fast-growing, low-cost, big-box gym franchise network. With 6 countries and +250 sites in the development pipeline, easyGym’s rapid growth is built on a strong global brand, an attractive franchise system and scalable cloud-based technology.
easyGym aims to continue to build momentum by democratising the investment opportunity within the fast-growing and profitable low-cost gym sector. easyGym is opening its proven model to investors and franchisees who can now be a part of this rapid growth.
easyGym aims to provide everyone with greater access to affordable, high quality, 24/7 gyms. Members enjoy a wide variety of equipment and access to PACK45 for a complete range of training styles.
We believe the PACK45 functional training system is a cut above standard gym classes. Shown to deliver results, PACK45 uses proprietary algorithms led by qualified trainers to deliver premium boutique-style training at a fraction of the price.
Investors should read the "Important information - Disclosures" document for information relating to the IP licence agreement, loan and the class of shares investors will receive in this round.
easyGym aims to be the leading low-cost, high value gym franchisor with a global presence. A well-known purveyor of value, the brand is recognisable and offers a low-cost differentiated model. We believe that easyGym is well positioned to offer global low-cost fitness franchising based on the following core drivers:
At its core, easyGym exists to make fitness affordable and accessible to the many. The global fitness market (physical and digital) is predicted to be worth £100+ billion by 2022. We estimate that on average, less than 10% of people have gym memberships in the 33 countries where easyJet has operations. In Asia, Africa & the Middle-East, we estimate that membership can be less than 5%. Given that the United States membership rate of 20% is the highest in the world, this investment opportunity is significant. We believe easyGym's franchise model is risk mitigated to drive rapid and successful scale and delivers great local service. Integrated systems support a consistent and efficient onboarding process. PACK45 satisfies a growing appetite for boutique-style training and digital experiences.
Substantial accomplishments to date
Revenue from one-off fees allows the business to build corporate hubs, develop the system and maintain the short and medium-term needs of the business.
We intend to use recurring revenue to finance the development of a long-term sustainable business platform with the capability to: support global expansion, drive innovation and generate investment value.
The quality of revenue and earnings will be strongly linked to the success of individual gyms and therefore each location approved into the network will need to pass easyGym's proven criteria. This will include among other things:
- Strong location demographics
- Highly visible signage opportunities
- Attractive property economics
- Site that meets requirements for a capital efficient fit-out
Use of proceeds
The vision of the business is to build the largest fitness network in the world by 2030 and have presence in at least 100 countries. Management will utilise the funds raised as follows:
Corporate owned hubs anchor the business. We envisage that investment in a London hub will generate strong levels of cash flow, while offering facilities for in-house innovation, content generation, training and showcasing easyGym.
Marketing and sales is expected to generate global franchise interest and conversion. We believe that PR, partnerships and data-driven franchisee customer journeys, will qualify and build relationships with the right individuals who exemplify the easyGym brand.
easyGym's number one objective is to deliver a scalable, consistent and high quality experience globally. Further investment in cloud-based platforms will automate essential operational, back-office and marketing support. Enhanced real-time member engagement and predictive AI-based analytics will inform smart decision-making and we believe will maximise investment returns.
Please note that the company has in place a 5 year term loan for the sum of £1.05 million with an 8% annual compounding interest. Important further details are set out in the attached "Important information - Disclosures" document. Funds raised as part of this campaign will not be used to pay this loan.