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easyProperty

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A hybrid/online estate agent providing a "tech & touch" approach to buying, letting, selling or renting.

100%
 - 
4 days left
£800,000 target
£806,640 from 317 investors
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Business overview

Location Fareham, United Kingdom
Social media
Website www.easyproperty.com
Sectors Property Digital B2C
Company number 06389052
Incorporation date 3 Oct 2007
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Investment summary

Type Convertible
Discount 20%
Tax relief N/A
Co investor Future Fund

Designed by government and delivered by the British Business Bank, the Future Fund supports innovative UK companies and matches investments made in eligible companies through convertible loans.

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Business highlights

  • Launch of website and consumer dashboard in January 2020
  • Appointment of first licensees in April 2020
  • Building a portfolio of 200 properties for sale 2020
  • Investment conditional upon Future Fund funding - see Key Info
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +
  • Direct investment min. £10,000.00 +
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  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 317
  • Discussion
  • Documents

Learn more about convertible loan campaigns.

Idea

Introduction

Overall house sales were 38% higher in 2020 than in 2019 and forecast to continue in to the start of 2021. In 2020 house prices rose by in excess of 6%, the highest rise for 6 years. There are currently 650,000 transactions in progress, the highest number since 2004.

The business is an online/hybrid estate agent using a combination of technology and human intervention to provide a 24/7 service to consumers for the sale, letting, renting or buying a home any where in the UK. We have a 50 year exclusive worldwide licence to use the easyProperty brand which forms part of the easy family of brands owned by easyGroup of which easyJet forms part.

Our model licences entrepreneurs with or without estate agency experience to set up their own businesses under our umbrella brand in exclusive post code areas around the UK. We provide full training and ongoing support and access to the property portals such as Rightmove & Zoopla, a dedicated website, a consumer dashboard, a CRM system that enables prospecting and nurturing of prospective sellers and landlords, social media pages and access to mortgage lenders and conveyancing firms.

Monetisation strategy

1. Licensees pay £175.00 per month per territory

2. Licensees pay 30% of all listing fees to the licensor.

3. Consumers have a choice of fee options:

a) An upfront fee of: £795.00

b) An upfront fee of: £395 and a completion fee of £895.00

c) A commision of 1% on completion

d) Average fee: circa £1200 - £1500 depending on fee structure.

4. Referral fees from mortgage lenders and conveyancers

5. Upselling additional packages such as accompanied viewings, enhanced marketing and EPCs.

6. Develop corporate relationships with asset managers, new homes builders and build to rent companies offering our services on a national scale

The licensor processes all sales and collects the fees centrally for distribution to the licensees.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.