easyProperty

Idea

Introduction

Overall house sales were 38% higher in 2020 than in 2019 and forecast to continue in to the start of 2021. In 2020 house prices rose by in excess of 6%, the highest rise for 6 years. There are currently 650,000 transactions in progress, the highest number since 2004.

The business is an online/hybrid estate agent using a combination of technology and human intervention to provide a 24/7 service to consumers for the sale, letting, renting or buying a home any where in the UK. We have a 50 year exclusive worldwide licence to use the easyProperty brand which forms part of the easy family of brands owned by easyGroup of which easyJet forms part.

Our model licences entrepreneurs with or without estate agency experience to set up their own businesses under our umbrella brand in exclusive post code areas around the UK. We provide full training and ongoing support and access to the property portals such as Rightmove & Zoopla, a dedicated website, a consumer dashboard, a CRM system that enables prospecting and nurturing of prospective sellers and landlords, social media pages and access to mortgage lenders and conveyancing firms.

Monetisation strategy

1. Licensees pay £175.00 per month per territory

2. Licensees pay 30% of all listing fees to the licensor.

3. Consumers have a choice of fee options:

a) An upfront fee of: £795.00

b) An upfront fee of: £395 and a completion fee of £895.00

c) A commision of 1% on completion

d) Average fee: circa £1200 - £1500 depending on fee structure.

4. Referral fees from mortgage lenders and conveyancers

5. Upselling additional packages such as accompanied viewings, enhanced marketing and EPCs.

6. Develop corporate relationships with asset managers, new homes builders and build to rent companies offering our services on a national scale

The licensor processes all sales and collects the fees centrally for distribution to the licensees.