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Ebru Evrim

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Wellness brand, state-of-the-art yoga and pilates studios under one roof, in prime high street locations.

166%
 - 
Closing soon
£200,000 target
£331,990 from 55 investors
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Business overview

Location Skipton, United Kingdom
Social media
Website www.ebruevrim.com
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital B2C
Company number 11749097
Incorporation date 4 Jan 2019
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Investment summary

Type Equity
Valuation (pre-money) £1.8M
Equity offered 15.57%
Share price £10
Tax relief

EIS

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Business highlights

  • 1.5k user database, 45k insta followers, 135 members and growing.
  • Developed an effective mixed-income stream business model.
  • Handled Covid and secured prime location lease in Harrogate.
  • Established a successful brand identity
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +
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  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 55
  • Discussion
  • Documents

Idea

Introduction

Ebru Evrim is a membership-based wellness brand for prime high street locations. Our product offering includes state-of-the-art yoga and pilates studios, a dynamic class timetable, own-branded activewear and wellness holidays. We also plan to expand our revenue stream further by launching in-house yoga and pilates teacher training courses.

The brand has been positioned as a new high street attraction that offers customers yoga AND pilates studios together under one roof, supported by complementary cross-selling income streams. With an established studio in Skipton, and another currently in development in Harrogate, we are well-placed to expand the business and capitalise on the increasing popularity of the health & wellness sector.

With high quality facilities and a boutique atmosphere that attracts qualified yoga and Pilates teachers, we are able to offer a diverse class timetable and highly professional customer service.

Covid has accelerated both demand for the wellness sector, and falling high street rents. These new conditions are well-suited for the Ebru Evrim brand mix and future branch expansion plans.

Monetisation strategy

Unlike the majority of health and fitness brands on the high street, we have developed our own interior design concept that stands out from the crowd. This plays a key role in creating the intimate, boutique atmosphere that draws our loyal membership community.

This membership model helped us survive Covid, despite us opening just 3 months before the first lockdown. In the event of any future lockdowns or other challenges, we believe this revenue stream can provide a suitable foundation to maintain the business.

Our Recharge & Renew sub-branded wellness holidays, and our activewear range, cross-sell into our membership base, contributing to a high average spend per member.

By starting small in Skipton market town, then moving to bigger premises in Harrogate spa town, and finally into more cosmopolitan Leeds, we aim to build a three-branch triangle accessible and attractive to all members. This will also help us to generate further revenue from our activewear range.

All our branch income streams, including online classes, are supported by an integrated online system with an Ebru Evrim app, using third-party Mind Body, Shopify and Zoom platforms.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,800,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.