Ebru Evrim

Idea

Introduction

Ebru Evrim is a membership-based wellness brand for prime high street locations. Our product offering includes state-of-the-art yoga and pilates studios, a dynamic class timetable, own-branded activewear and wellness holidays. We also plan to expand our revenue stream further by launching in-house yoga and pilates teacher training courses.

The brand has been positioned as a new high street attraction that offers customers yoga AND pilates studios together under one roof, supported by complementary cross-selling income streams. With an established studio in Skipton, and another currently in development in Harrogate, we are well-placed to expand the business and capitalise on the increasing popularity of the health & wellness sector.

With high quality facilities and a boutique atmosphere that attracts qualified yoga and Pilates teachers, we are able to offer a diverse class timetable and highly professional customer service.

Covid has accelerated both demand for the wellness sector, and falling high street rents. These new conditions are well-suited for the Ebru Evrim brand mix and future branch expansion plans.

Monetisation strategy

Unlike the majority of health and fitness brands on the high street, we have developed our own interior design concept that stands out from the crowd. This plays a key role in creating the intimate, boutique atmosphere that draws our loyal membership community.

This membership model helped us survive Covid, despite us opening just 3 months before the first lockdown. In the event of any future lockdowns or other challenges, we believe this revenue stream can provide a suitable foundation to maintain the business.

Our Recharge & Renew sub-branded wellness holidays, and our activewear range, cross-sell into our membership base, contributing to a high average spend per member.

By starting small in Skipton market town, then moving to bigger premises in Harrogate spa town, and finally into more cosmopolitan Leeds, we aim to build a three-branch triangle accessible and attractive to all members. This will also help us to generate further revenue from our activewear range.

All our branch income streams, including online classes, are supported by an integrated online system with an Ebru Evrim app, using third-party Mind Body, Shopify and Zoom platforms.