effie is a machine that aims to automate the ironing process in your home - hang up your wet and wrinkled clothes, click a single button, and they will all be dried and ironed without any further effort. It is designed to make it as easy as possible for the user - with a view to reducing a 12 item load of ironing to just 3 minutes of work!
We have built a working prototype of the machine that can take a shirt - regardless of colour, size or cut - and iron it automatically.
Our viral campaign was seen 85 million times, and led to over 350,000 people registering to be informed when it is available to buy. This represents a clear indication that our solution seems to have hit the right spot.
Such is the novelty of our patent-pending technology, eight of the biggest appliance manufacturers in the world have contacted us with an interest in partnering with us. These manufacturers have not yet brought a product like this to market, and we are in detailed discussions with four of these companies.