ekko

Idea

Introduction

Welcome to ekko, the transformative app, debit card & ecosystem that turns the tide on climate change without you needing to do anything different!

We are on a mission to make it effortless for everyone to do something about climate change - we’re starting with a debit card that plants trees and clears ocean-bound plastic bottles as you use it, but our vision goes far beyond this.

The vast majority of us want to do something about climate change, but we don’t know how. 72% of us say the barriers to choosing sustainable brands are complexity, inconvenience, cost and time.

ekko changes that.

By simply using the ekko debit card when you buy your coffee or go shopping, you'll be planting trees, recycling ocean-bound plastic bottles and tracking your carbon footprint.

In our app, you can watch your own forest grow, see the number of bottles you've prevented from entering our oceans, monitor your own carbon impact from what you've bought and buy from sustainable providers in our marketplace.

Monetisation strategy

We believe that a sustainable business needs to be financially, as well as environmentally, sustainable.

Our revenues will be broadly be split into 3 buckets:

1. Interchange and Foreign Exchange

This is the amount we will charge to merchants (i.e. the seller) whenever a customer makes a puchase or when an ekko card is used outside of the UK. This revenue funds our customers planting trees and preventing plastic bottles from entering our oceans.

2. Consumer & Business Subscription

Aside from promotional periods or referrals, ekko intends to charge a small monthly subscription to cover the running costs of the business.

As we expand into corporate expenses, businesses will pay a monthly fee for using ekko - in line with the current market.

3. Marketplace

Suppliers will pay a small fee to offer their products on the ekko marketplace as well as a small charge per sale.