The first property and technology company to manage premium second homes in non-urban destinations
Business overview
Location | Genève, Switzerland |
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Social media | |
Website | emeraldstay.com |
Sectors | Property Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | CHE-420.659.492 |
Incorporation date | 30 May 2017 |
Business highlights
- 100% renewal of contracts from our hosts (0-churn!)
- Generated €1.4m revenue in 2020
- €150M+ in assets under management
- 4.6/5 guest satisfaction in 550+ reviews
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Idea
Introduction
Second home ownership is on the rise, especially in non-urban destinations.
The vast majority of owners today intend to rent their second home when it’s vacant.
While “Airbnb do-it-yourself” (1) immediately comes to mind, this isn’t an option for many owners, especially in the premium end. In fact, the majority of properties on Airbnb are now managed professionally. Yet, the property management industry is still stuck in the 90’s: highly fragmented, with low customer satisfaction, and very little digital penetration, making it an ideal candidate for disruption.
Meet Emerald Stay.

The first property and technology company focused on managing premium second homes in non-urban destinations. We launched operations in 2018 and now manage properties worth a total of €150 million. Present in 8 destinations across 3 countries and 2 continents, we are the proud market leaders in our home markets in the French Alps.
Our mission is to transform the future of second home ownership.
(1) this includes others like Homeaway/VRBO, Booking.com.
Monetisation strategy
Emerald Stay enters exclusive relationships with owners of premium homes in non-urban destinations and finds the best use of the space, from short-term to mid-term rentals, capturing renters from all sources. We then manage all aspects of the experience, both online and offline, and share proceeds with the owner.
✅ Our unit economics are profitable:
๏ On average, after an initial 12 months “ramp-up” period, a property generates €80-100k gross revenue per year
๏ We make a 35% operating margin. ie €28-35k per property per year*
🌎 Our model is scalable:
๏ Our use of technology allows us to have 55% lower costs than hotels
๏ Our focus on guest experience fuels brand recognition and repeat business, making our satisfaction rates exceed industry standards by 2.5x
๏ We have no marketing spend, yet our direct bookings average 40%
๏ We outsource on-demand amenities and automate processes related to pricing, distribution, logistics, and maintenance, thanks to our technology
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