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Emerald Stay

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The first property and technology company to manage premium second homes in non-urban destinations

85%
 - 
37 days left
€1,000,000 target
€854,100 from 115 investors
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Business overview

Location Genève, Switzerland
Social media
Website emeraldstay.com
Sectors Property Mixed Digital/Non-Digital Mixed B2B/B2C
Company number CHE-420.659.492
Incorporation date 30 May 2017
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Investment summary

Type Convertible
Discount 20%
Tax relief N/A
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Business highlights

  • 100% renewal of contracts from our hosts (0-churn!)
  • Generated €1.4m revenue in 2020
  • €150M+ in assets under management
  • 4.6/5 guest satisfaction in 550+ reviews
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Key features

  • Secondary Market
  • Seedrs nominee min. €10.00 +

Learn more about convertible campaigns.

Idea

Introduction

Second home ownership is on the rise, especially in non-urban destinations.

The vast majority of owners today intend to rent their second home when it’s vacant.

While “Airbnb do-it-yourself” (1) immediately comes to mind, this isn’t an option for many owners, especially in the premium end. In fact, the majority of properties on Airbnb are now managed professionally. Yet, the property management industry is still stuck in the 90’s: highly fragmented, with low customer satisfaction, and very little digital penetration, making it an ideal candidate for disruption.

Meet Emerald Stay.

The first property and technology company focused on managing premium second homes in non-urban destinations. We launched operations in 2018 and now manage properties worth a total of €150 million. Present in 8 destinations across 3 countries and 2 continents, we are the proud market leaders in our home markets in the French Alps.

Our mission is to transform the future of second home ownership.

(1) this includes others like Homeaway/VRBO, Booking.com.

Monetisation strategy

Emerald Stay enters exclusive relationships with owners of premium homes in non-urban destinations and finds the best use of the space, from short-term to mid-term rentals, capturing renters from all sources. We then manage all aspects of the experience, both online and offline, and share proceeds with the owner.

✅ Our unit economics are profitable:

๏ On average, after an initial 12 months “ramp-up” period, a property generates €80-100k gross revenue per year
๏ We make a 35% operating margin. ie €28-35k per property per year*

🌎 Our model is scalable:

๏ Our use of technology allows us to have 55% lower costs than hotels
๏ Our focus on guest experience fuels brand recognition and repeat business, making our satisfaction rates exceed industry standards by 2.5x
๏ We have no marketing spend, yet our direct bookings average 40%
๏ We outsource on-demand amenities and automate processes related to pricing, distribution, logistics, and maintenance, thanks to our technology

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.