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EMSOL

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Innovative SaaS cleantech identifying site specific pollution sources and mitigating them in real time.

245%
 - 
Funded 28 Oct 2021
£300,002 target
£738,160 from 433 investors
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Business overview

Location London, United Kingdom
Social media
Website emsol.io/
Sectors SaaS/PaaS Mixed Digital/Non-Digital B2B
Company number 10547298
Incorporation date 4 Jan 2017
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Investment summary

Type Equity
Valuation (pre-money) £6.5M
Equity offered 10.17%
Tax relief

EIS

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Business highlights

  • Named as one of Innovate UK’s top 30 Super Growth Companies
  • Big brand customers such as John Lewis, MACE, the NHS & Ceva logistics
  • Awarded Tech Nation Net Zero Cohort 2021
  • Winner London Tech Week ‘Tech for Good’
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.56 +
  • Pay by Bank payments not accepted

Idea

Introduction

EMSOL is an award winning disruptive B2B, cleantech software & hardware business. Led by a successful serial entrepreneur team with a unique combination of logistics, transport, air pollution emissions and SaaS expertise.

EMSOL offers SaaS solutions into the emissions monitoring space delivering real-time, targeted pollution results. Companies need innovative methods to meet ever-tightening standards in Net Zero, pollution management & ESG reporting. EMSOL intelligently combines air quality monitoring networks in conjunction with real-time vehicle identification technology to identify EXACTLY the who, what, when where & why of air & noise pollution before it reaches limits.

Armed with EMSOL’s scientific data and impact reports, customers evolve from passive ‘observers’ into proactive advocates who can scientifically evidence reductions in emissions - winning bids, avoiding costly legislation breaches, evidencing progress to Net Zero & improving brand credibility.

Substantial accomplishments to date

Sept 2019 - #PowerUp Index - rated 5th place in the national and 4th in the London & South East region.

Oct 2019 - Pilot project with LSE (London School of Economics), MACE & Student-led Sustainability Society.

Oct 2019 - Natwest Accelerator Programme - Identified as one of the UK’s leading 100 entrepreneurs recognising us as one of the “best and brightest” innovative concepts

Feb 2020 - Croydon Council selects EMSOL to take action at a second major construction site

Feb 2020- Winners of the Rushlight Environmental Analysis Award

March 2020 - Mayor of London’s Civic Innovation Challenge - selected as innovative cleantech start-up

May 2020 - Secured government funding as part of a £40 million investment in start-ups with COVID-19 solutions

July 2020 - Pilot project commenced with CEVA Logistics, John Lewis & Partners, Reef Technologies, and St Guys & Thomas’s Hospital to evidence low-impact urban deliveries

Sept 2020 - Winners of the Tech for Good award at London Tech Week

May 2021 - Selected by HS2, the UK’s largest infrastructure project, to help manage pollution

May 2021 - Mayor of London’s Resilience Fund - chosen to partner with King's College London, Better Bankside, and Nesta

July 2021 - Selected by the Cross River Partnership to monitor air pollution & noise levels associated with river freight activity on the River Thames.

Aug 2021 - Awarded Tech Nation Net-Zero 2021 cohort place

Sept 2021 - StartUs names EMSOL in top 5 worldwide for UN SDG #11

Monetisation strategy

The EMSOL product is sold as a fully managed service, incorporating deployment of our sensors, data interpretation & user facing platform.

There are 3 pricing options for contracts dependent on site numbers/size. The Monthly Recurring Revenue is also determined by the number of site entry points, loading bays & car parks.

EMSOL’s target markets are Construction, Retail & Logistics. Sales will focus on building on existing relationships with trial partners plus the expansion within those sectors. EMSOL has an impressive customer pipeline, working with big brand partners such as MACE, John Lewis, HS2, Croydon Council, the NHS and Ceva Logistics.

Current EMSOL contracts offer pricing deals that meet an average gross margin of more than 90%.

We aim for EMSOL to be attractive as a strategic corporate acquisition within 5 years as a growing SaaS business & data owner into a global growth marketplace.

Use of proceeds

The development of the current MVP platform incorporated trial feedback from HS2, NHS, Waitrose & CEVA logistics and ensured that as a hybrid software & hardware service the platform is of enterprise grade and performance, in both deployments & operation.

From Q4 2021 to 2023, EMSOL will develop the Impact Platform. Two thirds of the investment will be used in Product Development. There are three elements to this strategy:

Adding enhanced capabilities to the platform to meet customer demand including net zero, more powerful data insights & identification of sources of site pollution
Ensuring scalability of deployment and installation
Protecting EMSOL IP and benefit from first-mover advantage

This phased development and product delivery will help us reduce time to market and intelligently iterate the product, and gain collaborative insight from world-class corporates.

The remaining investment will develop a scalable sales & marketing team to ensure future pipeline and revenue growth.

Key Information

Outstanding debt

Please note the business has the following outstanding loans:

£11,424 from Development Bank Wales with an interest rate of 10% per annum. Please note the Company has agreed with the Lender to repay the loan via monthly repayments until March 2022, but the terms of the loan also allow for conversion into ordinary shares at the Lender’s election.

£30,209 from two Directors with an interest rate of 6.61% per annum. These loans are to be repaid on exit or when revenues permit.

£32,393 hire purchase loans from Lombard Asset Finance with an interest rate of 8% per annum. These loans are being repaid monthly.

£47,009 Bounce Back Loan with an interest rate of 2.5% per annum. This loan is being repaid monthly.

Please note funds raised as part of this raise will not be used to repay outstanding debt.

Future Fund Convertible Loan

The Company has an outstanding £270,000 Future Fund Convertible loan with 8% annual interest. This loan (principal and interest) will convert to equity on completion of this round at a 20% discount to the round’s share price. Please note the principal amount of the loan has been factored into the pre-money valuation of the Company.

Share classes

Please note, there are 3 share classes in the Company: A Ordinary Shares, Vv Shares (Voting Growth Shares) and Vn Shares (Non-Voting Growth Shares). The valuation above is based on fully-diluted share capital, which includes:

1) EMI option pool consisting of 294,103 shares which can be converted into A Ordinary Shares. To date, 83,821 options have been issued.

2) 442,251 voting and 28,461 non-voting Growth Shares awarded to partners, advisors and employees of the Company in order to incentivise growth. These shares will share in the proceeds of the Company only after the relevant growth hurdle has been met.

Please note there are an additional 210,282 options available for the Option Scheme but these have not yet been issued and therefore not been included in the fully-diluted share capital.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,514,163

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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