Innovative SaaS cleantech identifying site specific pollution sources and mitigating them in real time.
- Named as one of Innovate UK’s top 30 Super Growth Companies
- Big brand customers such as John Lewis, MACE, the NHS & Ceva logistics
- Awarded Tech Nation Net Zero Cohort 2021
- Winner London Tech Week ‘Tech for Good’
EMSOL is an award winning disruptive B2B, cleantech software & hardware business. Led by a successful serial entrepreneur team with a unique combination of logistics, transport, air pollution emissions and SaaS expertise.
EMSOL offers SaaS solutions into the emissions monitoring space delivering real-time, targeted pollution results. Companies need innovative methods to meet ever-tightening standards in Net Zero, pollution management & ESG reporting. EMSOL intelligently combines air quality monitoring networks in conjunction with real-time vehicle identification technology to identify EXACTLY the who, what, when where & why of air & noise pollution before it reaches limits.
Armed with EMSOL’s scientific data and impact reports, customers evolve from passive ‘observers’ into proactive advocates who can scientifically evidence reductions in emissions - winning bids, avoiding costly legislation breaches, evidencing progress to Net Zero & improving brand credibility.
Substantial accomplishments to date
Sept 2019 - #PowerUp Index - rated 5th place in the national and 4th in the London & South East region.
Oct 2019 - Pilot project with LSE (London School of Economics), MACE & Student-led Sustainability Society.
Oct 2019 - Natwest Accelerator Programme - Identified as one of the UK’s leading 100 entrepreneurs recognising us as one of the “best and brightest” innovative concepts
Feb 2020 - Croydon Council selects EMSOL to take action at a second major construction site
Feb 2020- Winners of the Rushlight Environmental Analysis Award
March 2020 - Mayor of London’s Civic Innovation Challenge - selected as innovative cleantech start-up
May 2020 - Secured government funding as part of a £40 million investment in start-ups with COVID-19 solutions
July 2020 - Pilot project commenced with CEVA Logistics, John Lewis & Partners, Reef Technologies, and St Guys & Thomas’s Hospital to evidence low-impact urban deliveries
Sept 2020 - Winners of the Tech for Good award at London Tech Week
May 2021 - Selected by HS2, the UK’s largest infrastructure project, to help manage pollution
May 2021 - Mayor of London’s Resilience Fund - chosen to partner with King's College London, Better Bankside, and Nesta
July 2021 - Selected by the Cross River Partnership to monitor air pollution & noise levels associated with river freight activity on the River Thames.
Aug 2021 - Awarded Tech Nation Net-Zero 2021 cohort place
Sept 2021 - StartUs names EMSOL in top 5 worldwide for UN SDG #11
The EMSOL product is sold as a fully managed service, incorporating deployment of our sensors, data interpretation & user facing platform.
There are 3 pricing options for contracts dependent on site numbers/size. The Monthly Recurring Revenue is also determined by the number of site entry points, loading bays & car parks.
EMSOL’s target markets are Construction, Retail & Logistics. Sales will focus on building on existing relationships with trial partners plus the expansion within those sectors. EMSOL has an impressive customer pipeline, working with big brand partners such as MACE, John Lewis, HS2, Croydon Council, the NHS and Ceva Logistics.
Current EMSOL contracts offer pricing deals that meet an average gross margin of more than 90%.
We aim for EMSOL to be attractive as a strategic corporate acquisition within 5 years as a growing SaaS business & data owner into a global growth marketplace.
Use of proceeds
The development of the current MVP platform incorporated trial feedback from HS2, NHS, Waitrose & CEVA logistics and ensured that as a hybrid software & hardware service the platform is of enterprise grade and performance, in both deployments & operation.
From Q4 2021 to 2023, EMSOL will develop the Impact Platform. Two thirds of the investment will be used in Product Development. There are three elements to this strategy:
Adding enhanced capabilities to the platform to meet customer demand including net zero, more powerful data insights & identification of sources of site pollution
Ensuring scalability of deployment and installation
Protecting EMSOL IP and benefit from first-mover advantage
This phased development and product delivery will help us reduce time to market and intelligently iterate the product, and gain collaborative insight from world-class corporates.
The remaining investment will develop a scalable sales & marketing team to ensure future pipeline and revenue growth.
Please note the business has the following outstanding loans:
£11,424 from Development Bank Wales with an interest rate of 10% per annum. Please note the Company has agreed with the Lender to repay the loan via monthly repayments until March 2022, but the terms of the loan also allow for conversion into ordinary shares at the Lender’s election.
£30,209 from two Directors with an interest rate of 6.61% per annum. These loans are to be repaid on exit or when revenues permit.
£32,393 hire purchase loans from Lombard Asset Finance with an interest rate of 8% per annum. These loans are being repaid monthly.
£47,009 Bounce Back Loan with an interest rate of 2.5% per annum. This loan is being repaid monthly.
Please note funds raised as part of this raise will not be used to repay outstanding debt.
Future Fund Convertible Loan
The Company has an outstanding £270,000 Future Fund Convertible loan with 8% annual interest. This loan (principal and interest) will convert to equity on completion of this round at a 20% discount to the round’s share price. Please note the principal amount of the loan has been factored into the pre-money valuation of the Company.
Please note, there are 3 share classes in the Company: A Ordinary Shares, Vv Shares (Voting Growth Shares) and Vn Shares (Non-Voting Growth Shares). The valuation above is based on fully-diluted share capital, which includes:
1) EMI option pool consisting of 294,103 shares which can be converted into A Ordinary Shares. To date, 83,821 options have been issued.
2) 442,251 voting and 28,461 non-voting Growth Shares awarded to partners, advisors and employees of the Company in order to incentivise growth. These shares will share in the proceeds of the Company only after the relevant growth hurdle has been met.
Please note there are an additional 210,282 options available for the Option Scheme but these have not yet been issued and therefore not been included in the fully-diluted share capital.
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