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Menlo Media S.L. is the media & events company behind EU-Startups.com and the annual EU-Startups Summit.

112%
 - 
Funded 27 Nov 2019
€65,010 target
€73,174 from 81 investors
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Business overview

Location Barcelona, Spain
Social media
Website www.eu-startups.com
Sectors Content & Information Digital Mixed B2B/B2C
Company number B67251009
Incorporation date 31 Jul 2018
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Investment summary

Type Equity
Valuation (pre-money) €1.2M
Equity offered 5.58%
Tax relief N/A

Idea

Introduction

Menlo Media S.L. is an ambitious media and events company based in Barcelona. We're an international team of four very driven and passionate people and we're working with a Europe-wide network of contributors, startup/technology experts and freelancers.

Our primary focus is EU-Startups.com which, by several metrics, is already the leading online publication with a focus on startups in Europe. With next year's edition of our annual EU-Startups Summit, on May 28-29 in Barcelona, we plan to gather over 1,500 startup enthusiasts, founders, and investors from across Europe.

Intended impact

EU-Startups was founded with the goal to give European startups the visibility they deserve and to put Europe's best tech entrepreneurs and innovators into the spotlight!

After our Seedrs campaign, we'll continue to improve and grow EU-Startups.com as a leading resource for startup-related news and inspiring stories about tech & entrepreneurship from across Europe. Our goal in terms of readership growth is to cross 1 million monthly visits within the next 3 years.

Our vision is to strengthen & connect the European startup scene and to encourage entrepreneurship throughout Europe. We're doing this by helping to forge valuable connections between founders, investors and corporates at our events, by providing educational content and great workshops, and by inspiring our readers and event attendees through European startup success stories.

Our growth plan for the EU-Startups Summit is to gather 1,500+ attendees in 2020, 2,200 in 2021, 3,000 in 2022, and 4,200+ in 2023.

Substantial accomplishments to date

• Today, EU-Startups.com counts about 220,000 visits per month (*Google Analytics, August 2019).

• We have 42,000 newsletter subscribers, over 28,000 Twitter followers, 25,000 Facebook fans, nearly 4,000 LinkedIn followers and over 10,500 Instagram followers.

• In 2019, our goal till the end of the year is to reach around €290k in revenues. Our revenue goals for the coming years can be found in our pitch deck (upon request).

• By several metrics (web traffic, social media followers, etc.) the leading online magazine with a focus on startups in Europe.

• In contrast to competitors like tech.eu and Sifted.eu, EU-Startups so far is completely bootstrapped.

• Our EU-Startups Summit gathered nearly 1,100 attendees in 2019 and we have ambitious growth plans for the future.

Monetisation strategy

• Our main revenue streams are ticket sales, sponsorship & exhibition space sales (EU-Startups Summit), and advertising revenues (sponsored posts, banners, etc.) related to EU-Startups.com.

• Another important source of revenue comes from our Startup Sourcing service, where we help corporates and investors to find startups that meet their search/investment criteria.

• We also sell premium reports, and recently signed an agreement with Jobbio in order to join forces for the growth of our EU-Startups Job Board.

Use of proceeds

The capital we are now raising through the Seedrs platform will be invested with the goal to accelerate the continued growth of EU-Startups.com and our annual EU-Startups Summit. We aim to use the proceeds as following:

• Improve quantity and quality of the online magazine (~20% of proceeds).

• Marketing & working capital for the EU-Startups Summit (~25% of proceeds).

• Support newsletter growth (~5% of proceeds).

• Enabling team growth at lower risk (~25% of proceeds).

• Capital for other/new growth opportunities (~25% of proceeds).

Investor Perks

• Every investor gets an attractive discount code (20%) for next year's EU-Startups Summit, which he or she can use for their own tickets and for the purpose of sharing it within their personal and professional network.

• Investors who put in more than €3,000 will be mentioned (in case they want to) on our 'about us' page as lead investors of this Seedrs campaign.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €1,235,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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