Reinventing coffee by sourcing, roasting and lab testing our beans specifically for health.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | exhalecoffee.com/ |
Sectors | Food & Beverage Non-Digital B2C |
Company number | 12160821 |
Incorporation date | 16 Aug 2019 |
Investment summary
Business highlights
- £1m annualised revenue, 80% from D2C subscriptions*
- Over 100,000 orders sold.
- 225% revenue growth in 2022*
- B Corp, plastic free and 1% for the Planet members.
Key features
Idea
Introduction
Exhale makes ridiculously healthy coffee, in an uncompromisingly sustainable way... that doesn't sacrifice on taste.
For too long coffee has been viewed as a guilty treat. But a coffee bean is actually a seed that comes from a fruit. Our science-led process, involving 9 different independent lab tests, is designed to lock in more of coffee’s natural, fruity goodness while excluding contaminants.
Coffee is drank by 86% of UK adults and 7 out of 10 people are now looking to lead healthier lifestyles. Yet, incredibly, we believe no healthier option existed in coffee.
After 2 years of research, inspired Alex's own health journey (read: battle), enter Exhale. A lifestyle brand on a mission to reinvent the coffee category by introducing the world to the power of healthy coffee.

Monetisation strategy
Exhale is sold direct-to-consumer, via our Shopify website. This will remain our core revenue-stream.
We're also exploring 3 other big opportunities to unlock our next step-change of growth:
1) International - We've sold D2C in 35 countries and counting. And 22% of our website traffic comes from outside of the UK... despite never advertising or actively looking overseas.
2) Cafe offering - Cafe's across the UK are going healthy. From gluten-free brownies, to vegan salads, to sugar-free this and organic that. The only thing remaining is the one they sell the most of, their coffee. Enter Exhale!
3) Wholesale - Our current format of freshly roasted coffee relies on being delivered fast and super fresh to customers. However, we are hoping to launch a new format of an RTD (ready-to-drink) range of canned cold brewed healthy coffee. This would have a longer shelf life and so make the perfect wholesale product.

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