ExpertApps

Idea

Introduction

Expert Apps has developed social media mobile app technology which it licenses to coaches, brands and industry experts, enabling its clients to build independent, valuable and trusted communities with their own brand identity. A business built on organic growth and word of mouth, Expert Apps has acquired over 40 clients who have successfully adopted its technology. One of the company’s latest clients is the BBC’s The Apprentice finalist, Khadija Kalifa.

With over ¼ million in sales revenue in its first year of trading, a healthy profit margin and a very strong reputation amongst clients and social followers alike – all from a standing start and just a small team of six – award-winning Expert Apps’ progress to date is remarkable. Expert Apps was self-funded by credit cards and loans by its founders to produce a prototype that later became a fully functional personal-branded social networking app that is now being licensed for a fee.

Intended impact

The founders of Expert Apps believe that too many business problems are considered 'industry-standard' and simply accepted as a fact of life. They strongly believe that with the help of innovation, collaboration and technology, this need not be the case, and their mission is to overcome such limitations and offer radical business growth solutions.

Focusing on five key areas of performance for its clients:

1. Reach

2. Retention

3. Revenue

4. Referrals

5. Results

Expert Apps takes an ‘everything is possible’ approach which they believe gives its clients the tools to grow their businesses and serve their customers through unique social media technology solutions. Expert Apps provides its clients with practical and actionable blueprints to propel them towards the success they strive for.

Substantial accomplishments to date

The team:

Expert Apps has built a phenomenal team to achieve its mission:

- Founding CEO, Darren Galvin, 10 years of business experience

- Founding MD, Danny Webster, the youngster with a wealth of self-taught tech knowledge

The management team includes passionate and driven individuals with the ability to deliver great results in all aspects of the business.

Key Milestones:

- The company was incorporated on 7th May 2018

- Business bootstrapped to date

- January 2019: Featured in global press publications including Forbes

- November 2018: Public-speaking features in Hilton Wembley Arena – 500 people

- December 2018: Award-winning Mastermind of the Year and now a finalist for The Positive Awards

- To Date: Outstanding reputation with clients and social followers

- In 2019 we have 41 app licence holders (clients), sales of £281,096, GP £256,012

Press:

Expert Apps has received favourable press coverage in Forbes, Liverpool Echo, Business Cloud and Business Desk, to name but a few.

Monetisation strategy

The principle way in which Expert Apps generates revenues is from licensing fees.

The current licensing model is a one-off fee of £24,995 (finance options available).

However, the post-investment strategy includes a restructure of the payment plan to reduce the up-front licence fee to £2,995, with subsequent payments of £995 PCM.

This pricing model has proved to be more affordable for the target market and is, in fact, expected to increase the company’s CLTV.

We are creating provisions for app licence holders to earn from third-party advertising and affiliate deals as Expert Apps evolves.

We also believe there are massive opportunities to monetise further operations within the business, which are currently being offered as a benefit within the licence.

Use of proceeds

The proceeds of this Seedrs campaign will be used to continue to meet the demand for the product. Expert Apps’ goal is to welcome on board 100 happy customers in the 12 months following the investment.

Once this is achieved, we feel the scalability of the company’s app technology, its black book plans and its customer acquisition strategies will encourage strong expansion going forward.

The investment from this round will be dedicated towards these following areas:

Cost of sales = 11%
Advertising and customer acquisition = 15%
General overheads = 18%
Staff costs = 49%
Office expansion = 7%

Please note, there is an outstanding unsecured loan of £8,200. Funds raised as part of this round will not be used to pay this loan.