By producing world class organic chocolate entirely in Africa, fairafric aims to increase local income
- München, Germany
Categories: Food & Beverage Non-Digital Mixed B2B/B2C
Ever more consumers want to make a positive impact with their purchasing decisions. Chocolate is a widely popular product with per capita consumption of approximately 5 KG per year in most of Europe.
Many, if not most people trust labels such as Fairtrade to make sure that their buying behavior does good or at least doesn't mean miserable working conditions for workers along the value chain.
While it doesn't hurt you to pay 50 cents more for a bar of chocolate if it boasts a label indicating it has been ethically sourced, few people know that only a small portion of that actually reaches the country where the cocoa beans are from. Worse still, we've seen that farmers stay farmers with only a minimal increase in income, and nothing really changes - Countries in West Africa where most of our chocolate originates are still in poverty.
Fairafric aims to change that. By producing from bean to bar in Ghana, we aim to increase income per bar five-fold and most importantly, to create qualified, well-paid employment.