Family Secret

Idea

Introduction

The Family Secret story began from a honeymoon experience around the world writing down recipes from local hotspots in Thailand, India, Morocco, China, and Bali. Being Inspired by these recipes we launched a range of Ambient cooking sauces using real ingredients, no preservatives and hitting sustainable trends such as gluten free and vegan.

We complimented our sauces with snacks boxes still based on our core ethos ‘Flavours from Around the World’. It was important for us to diversify our product range to help protect our business and increase sales channels.

The cooking sauces gained moderate success in varying retailers and achieved great taste awards; however, it became clear that after extending our range of snacks, this side of the business started to see bigger success.

We are on a mission to become an innovator in healthy snack & beverages within Retail, Aviation, and the travel Sector.

Monetisation strategy

Our journey has led us to a black book of clients, this will allow us to collaborate on a better offering and expand further afield. Our sales come from varying channels such as wholesalers, like Cress Co, DDC, Epicurium, Holly’s Fine Foods. We will look to add other wholesalers in due course to get us UK coverage.
Retailers are core to our sales, having already successfully gaining listings with Booths, WHSmith, Ocado. We are in conversations with other retailers such as Cost Co again allowing further reach to more consumers.
With iVitify being our new product under developement, it will potentially open further sales channels such as, gyms, wellness centres and many more. We will look to have a subscription model for our app and our products via a D2C method. Furthermore Having iVitify products on shelves and in retailers will enable us to market and advertise our app which will be highlighted on the back of packaging.