Famli

Idea

Introduction

Family life can be challenging.

Now more than ever, wellbeing is a crucial aspect of life that needs to be nurtured and improved.

Famli's vision is to disrupt the digital health industry focused on individuals, and build a world in which more families wake up feeling healthy and happy.

Researched with over 3300 families, Famli makes it fun and simple for parents and young children to easily exercise more, eat better and improve their mental health - all from one place. It does this by combining over 200 intergenerational wellbeing activities, with engaging gamification features.

Famli's positive impact:

The parent-tech market is growing fast and the school wellbeing curriculum is more important than ever. We aim to improve the mental and physical health of pupils through modernising education. Famli’s route to market strategy is to licence its platform to primary schools, enabling them to positively impact their pupil’s wellbeing beyond the classroom - all the way to their families.

Monetisation strategy

We are currently focused on licensing our digital wellbeing solution to Primary Schools. Famli plans to charge an annual licence fee of £10 per pupil, this averages to £2500 per school in the UK.

With English school spending on mental health support almost doubling in the last 3 years, and the UK government announcing a £17million support package to improve pupil wellbeing in schools, there are significant resources available to schools to purchase Famli.

The UK market alone has over 20,000 primary schools, creating a potential revenue pool of over £50 million ARR. After establishing ourselves in the UK, our ambition is to expand internationally from 2024. Even if we sold to just 5% of primary school age children across the world, this would create roughly £350 million in ARR.

In the longer term (4-5 years), we aim to build upon our B2C subscription based sales channel, deploying Famli to corporate organisations as an employee benefit and working with health insurance companies.