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Famli

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Famli is transforming how families look after their wellbeing for the growing $136bn parent-tech market.

169%
 - 
9 days left
£70,000 target
£118,959 from 128 investors
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Business overview

Location Bristol, United Kingdom
Social media
Website famli.health/
Sectors Healthcare Digital B2B
Company number 12594370
Incorporation date 11 May 2020
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Investment summary

Type Equity
Valuation (pre-money) £1.2M
Equity offered 9.02%
Share price £0.96
Tax relief

SEIS

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Business highlights

  • No.1 solution chosen by clinicians to prevent childhood obesity in Sweden
  • Endorsed and funded by Innovate UK
  • Used by primary schools across the UK, with LOI’s for purchase
  • Famli app launched in Aug 2021 and generating revenues
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.56 +
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  • Idea
  • Investor Perks
  • Team
  • Updates
  • Investors 128
  • Discussion
  • Documents

Idea

Introduction

Family life can be challenging.

Now more than ever, wellbeing is a crucial aspect of life that needs to be nurtured and improved.

Famli's vision is to disrupt the digital health industry focused on individuals, and build a world in which more families wake up feeling healthy and happy.

Researched with over 3300 families, Famli makes it fun and simple for parents and young children to easily exercise more, eat better and improve their mental health - all from one place. It does this by combining over 200 intergenerational wellbeing activities, with engaging gamification features.

Famli's positive impact:

The parent-tech market is growing fast and the school wellbeing curriculum is more important than ever. We aim to improve the mental and physical health of pupils through modernising education. Famli’s route to market strategy is to licence its platform to primary schools, enabling them to positively impact their pupil’s wellbeing beyond the classroom - all the way to their families.

Monetisation strategy

We are currently focused on licensing our digital wellbeing solution to Primary Schools. Famli plans to charge an annual licence fee of £10 per pupil, this averages to £2500 per school in the UK.

With English school spending on mental health support almost doubling in the last 3 years, and the UK government announcing a £17million support package to improve pupil wellbeing in schools, there are significant resources available to schools to purchase Famli.

The UK market alone has over 20,000 primary schools, creating a potential revenue pool of over £50 million ARR. After establishing ourselves in the UK, our ambition is to expand internationally from 2024. Even if we sold to just 5% of primary school age children across the world, this would create roughly £350 million in ARR.

In the longer term (4-5 years), we aim to build upon our B2C subscription based sales channel, deploying Famli to corporate organisations as an employee benefit and working with health insurance companies.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,200,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.