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FanHub

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FanHub is a play2earn game that aims to unlock the value of their users' data and content.

112%
 - 
Closing soon
£250,008 target
£280,825 from 250 investors
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Business overview

Location London, United Kingdom
Social media
Website fan-hub.com
Sectors Finance & Payments Digital B2C
Company number 11331519
Incorporation date 26 Apr 2018
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Investment summary

Type Equity
Valuation (pre-money) £5.4M
Equity offered 4.96%
Tax relief

EIS

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Business highlights

  • Distributed 3400 free match tickets to our community this season
  • Reached 9th in the App Store's top 200 sports apps in Dec 21
  • Stonegate partnership enables fans to claim free beer at 400 pubs
  • Reached 34k downloads organically (no paid ads) since Feb 21
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Key features

  • Secondary Market
  • Seedrs nominee min. £41.31 +

Idea

Introduction

If you're a sports fan, or know one, can you imagine the impact of a free app that rewarded fans with free tickets, beer and merchandise for following their team?

FanHub is that app and perhaps unsurprisingly, it's gone exactly as you might expect...

That's the App Store's top 200 sports apps on a Saturday afternoon in December with our bootstrapped product and an executive team of two and a half (our part-time social media manager is a final year student!) competing with the official apps of BBC Sport, the Premier league, Formula 1 and the marketing budgets of the UK's top betting firms.

The FanHub app was launched in February 2021 and to date we've achieved over 34,000 downloads representing over 800% growth in the last 8 months.

How?

In an industry where many stakeholders seek to monetise fans to the point where they feel exploited, we saw the opportunity to build the brand that is on their side.

It's now a community with a cause growing faster than we could have imagined!

Monetisation strategy

FanHub are creating a token economy to enable fans to earn as they follow their team. Our revenue model is to charge commissions on all transactions that take place within our ecosystem.

Fans earn tokens as they follow their team through the app. Those earnings may be significantly boosted by owning NFTs found in “mystery packs”, which are also gained through using the app.

Therefore if a user receives an NFT in the game, they either have the option of utilising it themselves to boost their earnings for a limited period of time, or selling it on a secondary market place.

As an example, Dave is used to earning £4 in tokens for the matches he attends and then receives an NFT boost in a mystery pack which would result in a 5X boost for the next ten games.

However rather than using this himself, he sells the NFT boost for £60 on the market place to Lucy.

Lucy uses the boost to increase her earnings to £20 per game.

In this example, FanHub would earn 10% commission on each transaction:

- Dave’s £4 earnings generate 40p revenue per game.

- The NFT sale generates £6 revenue.

- Lucy’s £20 earnings generate £2 revenue per game for the next ten games.

This example results in three transactions from two users from one round of matches, generating £8.40 revenue.

FanHub already have 34,000 registered users and each team will play approximately 50 matches per year just in the UK.

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Open an account and verify your identity to get access to the FanHub pitch deck and other documents

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,385,006

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.