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Fantasy Football Hub

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Some of the very best fantasy football players, writers and content creators under one roof.

116%
 - 
Funded 19 Oct 2019
£92,005 target
£109,056 from 208 investors
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Business overview

Location Lewes, United Kingdom
Social media
Website fantasyfootballhub.co.uk/
Sectors Travel, Leisure & Sport Digital Mixed B2B/B2C
Company number 11545808
Incorporation date 31 Aug 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.7M
Equity offered 5.79%
Tax relief

SEIS

  • Idea
  • Team
  • Updates
  • Investors 208
  • Discussion
  • Documents

Idea

Introduction

Premier League fantasy football is booming.

Over the last two decades, it’s gone from an obscure game played by tens of thousands to a global phenomenon enjoyed by millions. As more and more people play the game, there is a demand for knowledge on how to play, tips for each week, and tools to help managers rise up the ranks and beat their friends.

Recognising this demand, Fantasy Football Hub was created.

‘The Hub’ brings together some of the very best fantasy football players, bloggers, tool creators, podcasters and content creators under one roof, acting as a one-stop shop for all things fantasy football.

An affiliate contributor model sits behind the site that acts as a growth and content creation mechanism rolled into one. This has enabled the site to create a rich and diverse range of resources, grow our social media presence and, ultimately, generate our recurring membership base to over 3,000 paying users in a short space of time. To our knowledge, this affiliate contributor model is unique.

Intended impact

The Premier League has an estimated global audience of close to a billion people worldwide.

Fantasy football continues to grow because it is a social way for these people to become more involved with the game they love.

And, importantly, they want to win.

Fantasyfootballhub.co.uk aims to meet this demand by providing a central place for these managers to interact and gain an edge over their rivals.

Some of our key features include:

· A diverse range of gold standard resources, including player comparison tools, advanced statistical modelling, planning worksheets, and guides on how to win.

· Weekly insights from some of the very best fantasy football managers, including former winners and top-ranked players.

· An online community of like-minded fantasy football enthusiasts, accessible through moderated social channels such as WhatsApp and Slack.

Substantial accomplishments to date

· 3,000 recurring subscription members (from £2.99pm to £99.99py): In February 2019, Will resigned from his role as a business psychologist to focus full time on Fantasy Football Hub. Since then, our membership numbers have grown from 500 to over 3000 paying subscribers.

· Deep pool of high-quality contributors: We target the very best fantasy players and content creators who are recognised as experts in the field. Our contributor affiliate model means that contributors are rewarded for producing high-quality content and sharing their content far and wide.

· Social media growth. We now have over 24,000 Twitter followers, 7,000 YouTube subscribers and 3,000 Facebook likes.

· Proprietary tools. In addition to a diverse range of resources provided by our contributors, we also have a suite of our own proprietary tools, including a statistical analysis tool, a player comparison tool, a rate my team algorithm, and a fixtures analysis feature.

Monetisation strategy

Our three main monetisation streams are:

1. Site memberships: Gaining traction in this area has been our focus to date. We now have over 3,000 paying members, which are all recurring subscriptions ranging from £2.99pm to £99.99py.

2. Affiliate partnerships: The growing online football gambling and fantasy betting industries represent a further monetisation stream as we have their target audience – paying fantasy football managers. For example, over the last few months, we have been approached by Paddy Power and Fanteam to help launch their new daily fantasy games.

3. Generic site advertising. With tens of thousands of site hits each week from a demographic that is an ideal target for advertisers, this is an obvious avenue for future monetisation.

Use of proceeds

Technology - 50%

Fantasy Football Hub has developed numerous fantasy football tools that provide evergreen benefits all year round. In order to stay ahead of the competition, we plan to invest in future technology and advanced data.

This means:

‒ Providing additional player and team analysis tools

‒ Improving website user interface

‒ Increasing developer man hours

Marketing - 50%

Due to the affiliate contributor model, we have not required a large marketing spend to date. However, in order to grow the membership to the next level, we will allocate 50% of the funds to:

‒ Buy targeted Facebook and Twitter ads

‒ Develop SEO optimisation

‒ Employ a full-time social media manager for the 2020/21 season

Rewards

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,749,742

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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