Our online platform allows retail investors to invest in art by buying and trading shares of artworks.
On the “Primary Market”, users can browse the pieces of art that were sourced from promising European Artists and Gallerists and get to know about each artwork’s story and each artist’s career in order to individually decide what to invest in before the end of the selling period. At the end of this period, the artworks that have reached the threshold (min target of sold shares) enter our “Secondary Market” where users can freely trade and put their shares on sale. The artworks not reaching the threshold simply exit the platform and the investors get a full refund.
Also, we manage the physical artworks. We take care of insurance and transportation of the artworks. On the top of that, we have recently launched the offering of our collection for rental to privates and businesses, with the aim of generating both visibility and a source of revenue that gets divided among the share-owners, just like a dividend.