Ferris

Idea

Introduction

86% of people in the UK are concerned about their day-to-day living costs. Meanwhile, 350,000 tonnes of clothing goes to landfill every year. That’s not even counting furniture, toys, electronics, books or anything else.

WTF!....This makes no sense. That’s where Ferris is making a difference. We're here to make the circular economy fun and rewarding.

We’ve developed an app for giving and getting stuff for free! No haggling, no bidding, no postage and packaging, just super simple and sustainable sharing.

It takes 30 secs to post something, and less to request an item - three clicks!

Goodbye Landfill. Hello Planet.

Monetisation strategy

We are generating early revenue via advertising in the app. These 'pilot' campaigns were delivered successfully with brands including Holland & Barrett. The GoodNet (our revenue partner) has allowed us to get early access to many of London’s top ad agencies, and because of this we're currently replying to advertising briefs from national brands.

We were recently invited by the Mayor of London's office to deploy a paid-for digital behaviour change programme in one of London’s first ‘ultra low waste zones’. We aim for this to serve as a blueprint and case study for future monetisation, that can be rolled out across boroughs and cities both in the UK and internationally - accelerating the transition to a circular economy. Waste is a £11bn headache for the UK. If Ferris cut waste costs by just 1%, the UK would make an annual saving of £110m.

In addition, we will also look to launch premium features in future to increase revenue per user. We plan to charge for a group of premium features e.g. additional search functionality and personalised notifications of items of interest. We will also look to charge for one off services such as waste pickup. We believe this is perfect for well worn and larger items that are hard to give away on the app.

The founders have spent 20+ years managing these revenue streams for leading companies in the UK and Europe.